Certificate in Email Marketing for Media & Publishing

Name: Certificate in Email Marketing for Media & Publishing
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The Certificate in Email Marketing for Media & Publishing is a comprehensive course designed to meet the growing industry demand for effective email marketing strategies. This program equips learners with essential skills to create and manage successful email campaigns, particularly in the media and publishing sectors.

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AboutThisCourse

With the ever-increasing importance of digital marketing, email marketing has proven to be a cost-effective and high-impact tool for businesses. This course focuses on enhancing learners' understanding of email marketing principles, content creation, automation, and analytics, enabling them to drive engagement, increase revenue, and build customer loyalty. By completing this course, learners will be prepared to excel in various roles within media and publishing organizations, as well as digital marketing agencies and other businesses. By mastering the art of email marketing, professionals can significantly advance their careers and contribute to the success of their organizations in today's digital-first world.

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CourseDetails

• Email Marketing Basics: Understanding email marketing, its importance, and benefits for media and publishing
• List Building: Strategies for building an engaged email list for media and publishing
• Segmentation & Personalization: Techniques to segment audiences and personalize email campaigns
• Content Creation: Best practices for creating engaging, relevant, and compelling email content
• Design & Layout: Designing visually appealing emails that drive engagement and action
• Deliverability: Maximizing email deliverability and avoiding spam filters
• Analytics & Metrics: Measuring email marketing success with key metrics and analytics
• Automation & Drip Campaigns: Implementing automated email workflows and drip campaigns
• Legal & Ethical Considerations: Navigating legal and ethical considerations in email marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN EMAIL MARKETING FOR MEDIA & PUBLISHING

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London School of International Business (LSIB)

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05 May 2025

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