Executive Development Programme in DBT: Marketing Attribution Modeling

Name: Executive Development Programme in DBT: Marketing Attribution Modeling
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The Executive Development Programme in DBT: Marketing Attribution Modeling certificate course is a comprehensive program designed to equip learners with essential skills in data-driven marketing attribution. This course is vital in today's data-centric world, where businesses strive to understand the customer journey and optimize marketing efforts.

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AboutThisCourse

With the increasing demand for data-driven decision-making, this course offers a timely response to industry needs. Learners will gain hands-on experience with DBT (Data Build Tool), a powerful platform used for data transformation and loading. Moreover, they will master marketing attribution models, enabling them to measure marketing performance and allocate resources effectively. By completing this course, learners will be well-positioned to advance their careers in marketing analytics, data science, or digital marketing. They will have the ability to translate complex data into actionable insights, providing value to their organizations and clients. In essence, this course is a catalyst for career growth and a testament to one's commitment to continuous learning.

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CourseDetails

• Introduction to Marketing Attribution Modeling
• Understanding DBT (Data Build Tool)
• DBT Setup and Configuration for Marketing Attribution
• Data Ingestion and Transformation in DBT
• Multi-Touch Attribution Modeling using DBT
• Advanced Marketing Attribution Techniques in DBT
• DBT Model Testing and Validation for Marketing Attribution
• Visualizing Marketing Attribution Data with DBT
• Best Practices for Marketing Attribution Modeling with DBT

CareerPath

The Executive Development Programme in DBT: Marketing Attribution Modeling is an excellent opportunity for professionals looking to advance their careers in the UK's thriving marketing sector. This section highlights the visual representation of the job role distribution and relevant statistics for this program. We've created a 3D pie chart that displays the distribution of the roles in this development program. This chart showcases the primary and secondary job roles and their corresponding market shares. 1. **Digital Marketing Manager:** With a 25% market share, digital marketing managers lead the team in developing and implementing marketing strategies across various digital channels. 2. **Marketing Analytics Manager:** This role represents 20% of the market share. Marketing analytics managers focus on analyzing market trends and utilizing data-driven strategies to optimize marketing efforts. 3. **SEO Specialist:** SEO specialists take up 15% of the market share, working to improve search engine rankings and organic traffic. 4. **Content Marketing Specialist:** This role accounts for 20% of the market share. Content marketing specialists create engaging content to attract, inform, and retain users. 5. **Social Media Manager:** With a 20% market share, social media managers develop and maintain social media strategies to boost brand awareness and engagement. This responsive, 3D pie chart is designed to adapt to different screen sizes and provide a clear understanding of the job role distribution in the Executive Development Programme in DBT: Marketing Attribution Modeling.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DBT: MARKETING ATTRIBUTION MODELING

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London School of International Business (LSIB)

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05 May 2025

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