Global Certificate in PPC for Government & Public Sector

Name: Global Certificate in PPC for Government & Public Sector
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The Global Certificate in PPC for Government & Public Sector is a comprehensive course that provides learners with essential skills in Pay-Per-Click (PPC) advertising for public sector organizations. This course is crucial for individuals seeking to advance their careers in digital marketing for the public sector, where PPC campaigns can drive impactful results.

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AboutThisCourse

With the increasing demand for digital marketing expertise in the public sector, this course is ideal for marketing professionals, communications specialists, and government employees looking to enhance their PPC skills. The course covers best practices for Google Ads, Bing Ads, and other PPC platforms, as well as strategies for effective campaign management and optimization. Learners will also gain insights into the unique challenges and opportunities of PPC advertising for government and public sector organizations. By completing this course, learners will be equipped with the skills and knowledge necessary to design, implement, and manage successful PPC campaigns for the public sector, leading to increased visibility, engagement, and impact. This course is an excellent opportunity for professionals to expand their skillset and advance their careers in a growing field.

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CourseDetails

• Fundamentals of PPC: Introduction to Pay-Per-Click advertising, its benefits, and how it works
• Keyword Research for Government & Public Sector: Identifying and analyzing keywords relevant to the public sector
• PPC Campaign Strategy: Designing effective PPC campaigns for government organizations
• Ad Copywriting & Landing Page Optimization for Public Sector: Writing compelling ads and optimizing landing pages for higher conversions
• Google Ads Setup & Management for Government: Setting up, managing, and optimizing Google Ads campaigns for the public sector
• Microsoft Advertising for Government: Utilizing Microsoft Advertising for public sector PPC campaigns
• PPC Automation & Scripts: Automating PPC processes for efficiency and better results
• Measurement & Optimization for Public Sector PPC: Tracking and improving PPC performance for government organizations
• A/B Testing & Conversion Rate Optimization: Improving ad and landing page performance through A/B testing and conversion rate optimization

CareerPath

In the UK public sector, PPC (Pay Per Click) roles are becoming increasingly important in digital marketing strategies. This 3D Pie chart demonstrates the growing demand for specific PPC positions and showcases the distribution of these roles in the industry. 1. **PPC Specialist**: Representing 45% of the market, PPC Specialists manage the day-to-day PPC campaigns and play a crucial role in maximizing ROI for their organizations. 2. **PPC Manager**: Accounting for 30% of the market, PPC Managers oversee the entire PPC team and are responsible for developing and implementing effective PPC strategies. 3. **PPC Analyst**: Making up 20% of the market, PPC Analysts analyze campaign performance, identify trends, and provide insights for optimization. 4. **PPC Consultant**: With 5% of the market, PPC Consultants provide external expertise and guidance to help organizations improve their PPC performance. The Global Certificate in PPC for Government & Public Sector prepares professionals for these roles, equipping them with the necessary skills and knowledge to succeed in the competitive digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC FOR GOVERNMENT & PUBLIC SECTOR

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London School of International Business (LSIB)

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05 May 2025

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