Certificate in Content Marketing & Performance Marketing

Name: Certificate in Content Marketing & Performance Marketing
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The Certificate in Content Marketing & Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of creating engaging content and measuring its effectiveness to optimize marketing strategies.

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AboutThisCourse

In an era where digital marketing has become a critical driver for business growth, understanding content marketing and performance marketing is essential. According to the Marketing Week, companies are increasingly investing in content marketing, making it a high-demand skill in the industry. This course covers topics such as creating compelling content, SEO, social media marketing, email marketing, and analytics. By the end of the course, learners will have the skills to develop effective content marketing strategies, measure their performance, and optimize them for better results. This makes the course an excellent choice for anyone looking to advance their career in digital marketing.

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CourseDetails

• Introduction to Content Marketing
• Understanding the Buyer's Journey
• Developing a Content Strategy
• SEO for Content Marketing
• Content Creation and Curation
• Content Distribution and Promotion
• Performance Marketing Fundamentals
• Metrics and Analytics in Performance Marketing
• A/B Testing and Optimization
• Email Marketing and Marketing Automation

CareerPath

Content Marketing and Performance Marketing are two essential fields in modern digital marketing. Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In contrast, Performance Marketing emphasizes tracking and optimizing marketing campaigns to maximize the return on investment (ROI). In the UK, the demand for professionals with expertise in Content Marketing and Performance Marketing is growing steadily. The average salary ranges from £30,000 to £50,000 per year, depending on the level of experience and specific job role. Key skills in demand include SEO, copywriting, social media management, data analysis, and PPC campaign management. By obtaining a Certificate in Content Marketing & Performance Marketing, you can enhance your career prospects and gain a competitive edge in the dynamic UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN CONTENT MARKETING & PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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