Certificate Senior Care Local SEO: Local SEO Action Plan

Name: Certificate Senior Care Local SEO: Local SEO Action Plan
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The Certificate Senior Care Local SEO: Local SEO Action Plan is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course focuses on Local SEO, a critical aspect of digital marketing that helps businesses increase their online visibility and attract local customers.

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AboutThisCourse

With the growing importance of online presence for senior care businesses, the demand for Local SEO specialists has significantly increased. This course offers a hands-on approach to learning Local SEO techniques, providing learners with the necessary skills to create and implement effective Local SEO strategies for senior care businesses. Through this course, learners will gain a deep understanding of Local SEO, Google My Business, online reviews, and citation management. They will also learn how to create a comprehensive Local SEO action plan that drives results for senior care businesses. By the end of this course, learners will have the skills and knowledge necessary to advance their careers in digital marketing and help senior care businesses thrive online.

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CourseDetails

• Local SEO Fundamentals: Understanding local SEO, its importance, and key components.
• Google My Business Optimization: Setting up, verifying, and optimizing a Google My Business listing.
• Local Keyword Research: Identifying and implementing location-based keywords in content and meta data.
• On-Page Local SEO: Implementing local SEO best practices on a website.
• Citation Building: Creating and managing local business listings on relevant online directories.
• Review Generation: Encouraging and managing customer reviews on Google and other platforms.
• Link Building Strategies: Techniques for acquiring high-quality backlinks from local websites.
• Local Content Creation: Developing valuable, locally-focused content to engage users and search engines.
• Monitoring and Tracking: Utilizing tools to monitor local search rankings, reviews, and website analytics.
• Local SEO Action Plan: Creating a comprehensive, step-by-step plan for implementing and maintaining local SEO strategies.

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Certificate Senior Care Local SEO: Local SEO Action Plan focuses on enhancing online presence for senior care providers in the UK. The following roles play a significant part in the success of this initiative, with a distribution represented in a 3D pie chart. 1. Healthcare Assistant: Making up 55% of the workforce, healthcare assistants provide essential support to nurses, doctors, and other medical professionals in caring for seniors. 2. Care Manager: Accounting for 25%, care managers oversee the coordination and delivery of care services, ensuring the well-being and safety of seniors. 3. Senior Care Worker: With 15% of the workforce, senior care workers assist seniors with daily living activities and offer emotional support. 4. Dementia Care Specialist: A small but crucial part of the team (5%), dementia care specialists cater to the unique needs of seniors with dementia, providing tailored care and support. These roles showcase the diverse skill demand within the senior care industry, with a focus on local SEO strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE SENIOR CARE LOCAL SEO: LOCAL SEO ACTION PLAN

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London School of International Business (LSIB)

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05 May 2025

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