Executive Development Programme in Strategic Brand Planning

Name: Executive Development Programme in Strategic Brand Planning
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The Executive Development Programme in Strategic Brand Planning is a certificate course designed to empower professionals with the essential skills needed to thrive in today's competitive business landscape. This programme emphasizes the importance of strategic brand planning, providing learners with the tools and techniques necessary to create and manage powerful brands.

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AboutThisCourse

In an era where branding has become a critical success factor, this course is in high demand across industries. Learners will gain a deep understanding of the branding process, including research, analysis, strategy development, and implementation. They will also learn how to measure and evaluate the success of their branding initiatives. This programme equips learners with essential skills for career advancement, such as leadership, creativity, critical thinking, and problem-solving. By the end of the course, learners will have developed a strategic brand plan for their organization, showcasing their ability to apply their knowledge and skills in a real-world setting.

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CourseDetails

• Strategic Brand Planning
• Understanding Brands and Brand Equity
• Market Research and Analysis for Brand Planning
• Brand Positioning and Differentiation
• Target Audience Segmentation and Analysis
• Developing a Brand Strategy
• Brand Architecture and Portfolio Management
• Implementing and Managing Brand Identity
• Measuring and Evaluating Brand Success
• Brand Marketing and Communication Strategies

CareerPath

Executive Development Programme in Strategic Brand Planning prepares professionals for in-demand roles such as Brand Manager, Marketing Director, Creative Director, Product Manager, and Communications Director. This 3D pie chart represents the job market trends in the UK for these roles: * Brand Managers, with a 35% share, are responsible for managing the brand's reputation, developing marketing strategies, and driving customer engagement. * Marketing Directors, with a 25% share, oversee marketing operations, allocate resources, and develop marketing plans to increase brand awareness and revenue. * Creative Directors, with a 20% share, lead the creative team, develop branding and marketing materials, and ensure consistency in communication. * Product Managers, with a 15% share, manage product development, pricing, and lifecycle, ensuring alignment with the overall brand strategy. * Communications Directors, with a 5% share, lead public relations efforts, manage media relations, and develop communication strategies to enhance the brand's reputation. In this competitive job market, staying updated with industry trends and acquiring relevant skills is crucial for success. This programme, focusing on strategic brand planning, enables professionals to develop a strong understanding of the industry and gain a competitive edge.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC BRAND PLANNING

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London School of International Business (LSIB)

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05 May 2025

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