Global Certificate in High-Performance Auto Dealer PPC

Name: Global Certificate in High-Performance Auto Dealer PPC
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The Global Certificate in High-Performance Auto Dealer PPC is a comprehensive course designed to equip learners with the essential skills for success in the rapidly evolving automotive industry. This course emphasizes the importance of pay-per-click (PPC) advertising in driving high-performance sales for auto dealers, focusing on innovative strategies, data-driven insights, and cutting-edge techniques.

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AboutThisCourse

In today's digital age, PPC advertising has become a critical component of any successful auto dealer's marketing mix. This course is designed to meet the growing industry demand for professionals who can effectively leverage PPC to drive sales, increase brand awareness, and optimize marketing budgets. By completing this course, learners will gain a deep understanding of PPC best practices, audience targeting, keyword research, ad copywriting, and analytics. They will be equipped with the skills and knowledge needed to create and manage high-performance PPC campaigns that deliver measurable results and drive business growth. Whether you're an auto dealer looking to improve your marketing skills or a marketing professional seeking to specialize in the automotive industry, this course is an essential step towards career advancement and success.

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CourseDetails

• PPC Fundamentals: Understanding PPC, Keywords, Ad Rank, Quality Score, and Match Types
• Google Ads Account Structure: Setting up and organizing campaigns and ad groups for high-performance
• Keyword Research and Selection for Auto Dealer PPC
• Creating High-Performing Auto Dealer PPC Ads: Writing compelling ad copy, ad extensions, and ad testing
• Location-Based PPC for Auto Dealers: Targeting local customers, geo-targeting, and location bid adjustments
• Device-Specific PPC for Auto Dealers: Optimizing for mobile, tablet, and desktop users
• Competitor Analysis in Auto Dealer PPC: Identifying competitors, monitoring their campaigns, and using this information to improve your strategy
• Measurement and Optimization: Understanding and tracking key metrics, A/B testing, and continuous improvement
• Advanced Auto Dealer PPC Strategies: Remarketing, RLSA, Automated Bidding, and Audience Targeting

CareerPath

The **Global Certificate in High-Performance Auto Dealer PPC** is a valuable asset for professionals seeking career growth in the digital marketing industry, particularly in the UK market. This section features a 3D pie chart that visually represents statistics related to job market trends, salary ranges, and skill demand. The chart highlights the following roles in the industry: 1. **Automotive PPC Specialist**: These professionals manage pay-per-click advertising campaigns for auto dealers, focusing on keywords, ad copy, and campaign structure. 2. **Digital Marketing Manager**: These managers oversee digital marketing strategies, including SEO, SEM, social media, and content marketing for auto dealerships. 3. **Paid Advertising Coordinator**: These coordinators assist in managing PPC campaigns, keyword research, and ad creation for various industries, including auto dealerships. 4. **SEO Specialist**: These experts optimize websites for search engines, focusing on keywords, on-page and off-page optimization, and technical SEO for auto dealer websites. 5. **Data Analyst**: These professionals analyze data from various sources to provide insights, optimize marketing strategies, and measure performance for auto dealer businesses. The 3D pie chart provides a clear understanding of the distribution of these roles in the job market. The chart has a transparent background and no added background color, allowing for seamless integration with the webpage. It is also responsive, adapting to all screen sizes by setting its width to 100%. The height is set to an appropriate value, ensuring the chart displays correctly on different devices. By understanding the distribution of these roles, professionals can make informed decisions about their career paths in the high-performance auto dealer PPC industry. The chart is designed to engage users and present relevant statistics in a visually appealing and accessible manner.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN HIGH-PERFORMANCE AUTO DEALER PPC

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London School of International Business (LSIB)

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05 May 2025

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