Advanced Certificate E-commerce Email: Connected Systems

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The Advanced Certificate in E-commerce Email: Connected Systems is a comprehensive course designed to equip learners with the essential skills required for successful e-commerce email marketing. This course emphasizes the importance of connected systems in automating and scaling email campaigns, driving customer engagement, and increasing sales.

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AboutThisCourse

In an era where e-commerce is booming, businesses demand professionals who can leverage email marketing strategies to reach a broader audience and build long-lasting customer relationships. This course provides hands-on experience with popular e-commerce platforms, email service providers, and CRM systems. By the end of this course, learners will be able to design, implement, and manage automated email campaigns that deliver results. They will also gain a deep understanding of data-driven marketing, subscriber segmentation, personalization, and A/B testing. These skills are crucial for career advancement and will help learners stand out in the competitive e-commerce industry.

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CourseDetails

• Email Automation: Understanding the concept and benefits of automated email campaigns in e-commerce. Includes topics such as drip campaigns, abandoned cart reminders, and post-purchase follow-ups.

• Email Design and Coding: Best practices for creating responsive and visually appealing email templates. Covers HTML and CSS coding techniques, email design principles, and mobile optimization.

• Email List Management: Strategies for building and maintaining an engaged email list. Includes topics such as list segmentation, lead magnets, and email verification.

• Email Marketing Metrics: Understanding key metrics such as open rate, click-through rate, and conversion rate. Includes A/B testing and data analysis techniques.

• Email Service Providers (ESPs): Comparing and selecting the right ESP for your e-commerce business. Covers features, pricing, and integrations.

• Email Personalization: Techniques for personalizing email campaigns to increase engagement and conversion rates. Covers dynamic content, behavioral triggers, and customer data.

• Email Security and Compliance: Best practices for protecting customer data and ensuring compliance with email regulations such as CAN-SPAM and GDPR.

• Email Workflow Automation: Implementing automated workflows to improve email efficiency and consistency. Covers email scheduling, triggered events, and integrations with other tools.

• Email Campaign Strategy: Developing a comprehensive email campaign strategy that aligns with your e-commerce business goals. Covers email frequency, content planning, and performance tracking.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE E-COMMERCE EMAIL: CONNECTED SYSTEMS
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London School of International Business (LSIB)
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05 May 2025
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