Executive Development Programme in Segmentation & Customer-Centric Marketing

Name: Executive Development Programme in Segmentation & Customer-Centric Marketing
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The Executive Development Programme in Segmentation & Customer-Centric Marketing is a certificate course designed to empower professionals with essential skills for career advancement. This programme focuses on teaching learners the importance of segmenting markets and implementing customer-centric marketing strategies.

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AboutThisCourse

With the increasing demand for data-driven decision-making in the industry, this course provides critical insights into customer behavior and preferences, enabling learners to create effective marketing campaigns that resonate with their target audience. By learning the principles of segmentation, learners can tailor their marketing efforts to specific groups of customers, leading to higher engagement and conversion rates. Moreover, the course equips learners with the ability to measure the success of their marketing initiatives, providing a competitive edge in today's fast-paced business environment. By mastering these skills, learners can advance their careers, drive revenue growth, and contribute to their organization's success.

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CourseDetails

• Introduction to Segmentation & Customer-Centric Marketing
• Understanding Customer Data for Effective Segmentation
• Market Segmentation Strategies and Techniques
• Customer Segmentation Models and Analysis
• Customer Lifetime Value (CLV) and Segmentation
• Personalization and Targeting in Customer-Centric Marketing
• Building Customer Relationships and Loyalty
• Metrics and Analytics for Customer-Centric Marketing
• Case Studies: Successful Segmentation and Customer-Centric Marketing Campaigns

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION & CUSTOMER-CENTRIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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