Certificate E-commerce Email: Performance Marketing

Name: Certificate E-commerce Email: Performance Marketing
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The Certificate E-commerce Email: Performance Marketing course is a powerful learning opportunity for those seeking to excel in digital marketing. This course emphasizes the importance of data-driven e-commerce email strategies, teaching learners to create high-performing campaigns that convert subscribers into customers.

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AboutThisCourse

With the growing demand for online shopping, businesses increasingly rely on email marketing to engage and retain customers. According to a Statista report, 81% of small businesses in the US utilized email marketing in 2020. Thus, mastering e-commerce email marketing skills can significantly boost career opportunities. Throughout the course, learners will gain expertise in segmentation, automation, personalization, and analytics. They will also develop a deep understanding of customer lifecycle stages and how to create targeted email campaigns that drive revenue. These essential skills will empower professionals to make a lasting impact in their organizations and advance their careers in performance marketing.

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CourseDetails

• Email Campaign Strategy: audience segmentation, email types, campaign goals
• Copywriting for E-commerce Emails: subject lines, preheaders, body copy
• Email Design and Layout: mobile optimization, visual hierarchy, calls-to-action
• Personalization and Automation: dynamic content, triggered emails, abandoned cart recovery
• Email List Hygiene and Management: list segmentation, opt-in/opt-out processes, deliverability
• Metrics and Analytics: open rates, click-through rates, conversion rates, revenue attribution
• A/B Testing and Optimization: testing methodologies, statistical significance, continuous improvement
• Legal Compliance and Best Practices: CAN-SPAM Act, GDPR, email etiquette, unsubscribe management

CareerPath

The **Certificate E-commerce Email: Performance Marketing** course prepares learners for various roles in the UK's bustling digital marketing industry. This 3D pie chart highlights the job market trends for these roles, emphasizing the primary and secondary keywords related to the course. 1. **Email Marketing Specialist**: 45% of the job opportunities lie in this role, focusing on creating and optimizing email campaigns to increase e-commerce sales. 2. **E-commerce Performance Marketing Manager**: One-third of the available positions cater to this role, managing overall marketing strategies for e-commerce businesses. 3. **Digital Marketing Analyst**: With 20% of the job market, these professionals analyze and interpret data to optimize marketing strategies. 4. **SEO & Email Marketing Specialist**: A niche role, accounting for 5% of the job opportunities, demands expertise in search engine optimization and email marketing. This visually appealing, responsive chart created using Google Charts showcases the diverse career paths that learners can pursue upon completing the **Certificate E-commerce Email: Performance Marketing** course.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE E-COMMERCE EMAIL: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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