Global Certificate in Performance Advertising: Animated Banners

Name: Global Certificate in Performance Advertising: Animated Banners
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The Global Certificate in Performance Advertising: Animated Banners is a comprehensive course that empowers learners with the essential skills needed to excel in digital marketing. This course focuses on creating engaging and high-performing animated banner ads, which are vital for capturing audience attention and driving conversions.

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AboutThisCourse

In today's digital-first world, businesses increasingly rely on performance advertising to reach their target audiences and achieve their marketing objectives. As a result, there is high industry demand for professionals who can create effective animated banner ads that deliver results. By completing this course, learners will gain hands-on experience in designing and implementing animated banner ads using industry-standard tools and techniques. They will also learn how to optimize these ads for performance, ensuring they reach the right people at the right time. With these skills, learners will be well-positioned to advance their careers in digital marketing and performance advertising.

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CourseDetails

• Introduction to Performance Advertising: Understanding the basics of performance advertising and its role in digital marketing. • Animated Banner Design: Learning the principles of effective animated banner design, including color theory, typography, and visual hierarchy. • Animation Techniques: Exploring different animation techniques and tools to create engaging and dynamic banners. • HTML5 Banner Ads: Understanding the benefits of HTML5 banner ads and how to create them using popular tools like Google Web Designer. • Ad Copywriting: Learning the art of writing compelling ad copy that drives clicks and conversions. • Targeting and Retargeting: Understanding how to use data and targeting strategies to reach the right audience and maximize ROI. • Performance Tracking and Optimization: Learning how to track the performance of animated banner ads and optimize them for better results. • Ethical Considerations: Exploring ethical considerations in performance advertising, including ad fraud, viewability, and privacy. • Best Practices for Animated Banners: Reviewing best practices for creating effective animated banner ads and staying up-to-date with industry trends.

CareerPath

The Global Certificate in Performance Advertising: Animated Banners is a fantastic opportunity for individuals to enhance their skills and knowledge in this dynamic field. This certificate program focuses on the essential skills required for creating compelling and high-performing banner ads. The 3D pie chart below showcases the job market trends for various roles related to performance advertising in the UK, highlighting the diverse career paths available to those who complete this certificate program. Observing the chart, we can see that Digital Marketing Specialists take up the largest portion of the market, accounting for 35% of the jobs. Performance Advertising Managers come next with 25%, followed by PPC Specialists at 20%. Social Media Analysts and SEO Specialists make up the remaining 15% and 5%, respectively. This data illustrates the growing demand for professionals with expertise in performance advertising and digital marketing. Upon completing the Global Certificate in Performance Advertising: Animated Banners, you will be well-equipped to pursue these rewarding careers and contribute to the success of various businesses and organizations. By mastering the skills and techniques taught in this certificate program, you'll be prepared to create captivating animated banners and optimize ad campaigns to maximize performance and reach. This expertise is invaluable for any organization seeking to enhance its digital presence and engage with audiences effectively. In summary, the Global Certificate in Performance Advertising: Animated Banners program provides a solid foundation in this ever-evolving field. The growing job market trends and salary ranges validate the importance of investing in this certificate program, which can lead to exciting and lucrative career opportunities in digital marketing and performance advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERFORMANCE ADVERTISING: ANIMATED BANNERS

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London School of International Business (LSIB)

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05 May 2025

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