Executive Development Programme in Event Marketing: High-Impact Strategies

• Unit 1: Introduction to Event Marketing – Understanding the fundamentals, benefits, and challenges of event marketing. • Unit 2: Event Strategy & Planning – Developing high-impact strategies, setting goals, and creating comprehensive event plans. • Unit 3: Target Audience & Stakeholder Engagement – Identifying and engaging the right attendees, sponsors, and partners. • Unit 4: Event Branding & Design – Creating visually appealing, on-brand experiences that resonate with your audience. • Unit 5: Digital Marketing for Events – Leveraging online channels to promote events, engage attendees, and measure success. • Unit 6: Event Technologies & Tools – Exploring the latest solutions for event management, registration, and attendee engagement. • Unit 7: Budgeting, Financial Management, & ROI Analysis – Optimizing resources, tracking expenses, and evaluating the financial impact of events. • Unit 8: Event Measurement & Analytics – Gathering and interpreting data to improve future events and demonstrate value. • Unit 9: Crisis Management & Risk Mitigation – Preparing for and addressing potential issues to ensure event continuity. • Unit 10: Trends in Event Marketing – Staying up-to-date with industry innovations and best practices to maintain a competitive edge.