Professional Certificate in Dealer PPC: Profit Maximization

Name: Professional Certificate in Dealer PPC: Profit Maximization
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The Professional Certificate in Dealer PPC: Profit Maximization is a comprehensive course designed to empower automotive dealership professionals with the skills to optimize pay-per-click (PPC) advertising strategies. This course is critical for those looking to enhance their digital marketing skills and drive profitability in today's competitive automotive market.

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AboutThisCourse

With the growing importance of online advertising, there is a high demand for professionals who can create and manage successful PPC campaigns. This course equips learners with essential skills in keyword research, ad copywriting, landing page optimization, and data analysis, providing a solid understanding of PPC best practices and strategies. By completing this course, learners will be able to develop and implement effective PPC campaigns that increase dealership visibility, generate high-quality leads, and maximize ROI. This certificate course not only provides valuable industry insights but also serves as a stepping stone for career advancement in the automotive digital marketing field.

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CourseDetails

• Unit 1: Introduction to Dealer PPC
• Unit 2: Keyword Research and Optimization
• Unit 3: Ad Copywriting for Maximum CTR
• Unit 4: Landing Page Optimization
• Unit 5: Bid Management Strategies
• Unit 6: Advanced Tracking and Analytics
• Unit 7: Competitor Analysis and Outranking
• Unit 8: Mobile PPC for Auto Dealers
• Unit 9: Dealer PPC for Lead Generation
• Unit 10: Continuous Dealer PPC Optimization for Profit Maximization

CareerPath

In the UK, digital marketing roles focused on Pay-Per-Click (PPC) advertising have been rapidly growing in demand. A Professional Certificate in Dealer PPC: Profit Maximization can open doors to various PPC-related job opportunities. - **PPC Manager**: A PPC Manager is responsible for overseeing the planning, execution, and optimization of PPC campaigns. They typically have an average salary range of £30,000 to £50,000 per year. - **PPC Specialist**: PPC Specialists implement and manage campaigns, focusing on maximizing ROI and conversions. Their average salary ranges from £25,000 to £40,000 annually. - **PPC Analyst**: As a PPC Analyst, you'll analyze and interpret campaign data to provide insights and recommendations. The typical salary for this role is between £20,000 and £35,000 per year. - **PPC Executive**: PPC Executives support campaign management tasks and report on performance metrics. They can expect to earn around £18,000 to £28,000 yearly. With the right skills and a Professional Certificate in Dealer PPC: Profit Maximization, candidates can take advantage of the growing job market and salary ranges in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DEALER PPC: PROFIT MAXIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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