Advanced Certificate in Web Dev for Marketing Growth

Name: Advanced Certificate in Web Dev for Marketing Growth
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The Advanced Certificate in Web Dev for Marketing Growth is a comprehensive course designed to equip learners with essential web development skills critical in today's marketing landscape. This certification focuses on the importance of combining marketing strategies with advanced web development techniques to drive growth.

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AboutThisCourse

In an era where digital marketing reigns supreme, understanding how to build and optimize websites for maximum visibility and engagement is invaluable. This program covers modern front-end and back-end technologies, teaching you how to create responsive, SEO-friendly, and high-converting websites. By the end of this course, you will have acquired a solid foundation in web development specifically tailored for marketing professionals. This not only enhances your current skill set but also significantly boosts your career advancement opportunities. With industry demand for these skills at an all-time high, this certificate course is not just advantageous—it's necessary.

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CourseDetails

• Advanced HTML & CSS: This unit will cover advanced techniques for HTML5 and CSS3, including responsive design, animations, and accessibility.
• JavaScript for Web Developers: This unit will focus on using JavaScript for web development, including DOM manipulation, event handling, and asynchronous programming.
• Server-side programming with Node.js: Students will learn how to use Node.js to create server-side applications, including working with databases and creating RESTful APIs.
• Content Management Systems (CMS): This unit will cover how to use popular CMS platforms like WordPress, Drupal, and Joomla for web development.
• Search Engine Optimization (SEO): Students will learn how to optimize websites for search engines, including keyword research, on-page optimization, and link building.
• Web Analytics: This unit will cover how to use tools like Google Analytics to track website traffic, user behavior, and conversion rates.
• E-commerce Development: Students will learn how to create online stores using platforms like Magento, Shopify, and WooCommerce.
• Mobile Web Development: This unit will cover how to create mobile-friendly websites using techniques like responsive design and progressive web apps.
• Web Security: Students will learn how to protect websites from common security threats, including SQL injection, cross-site scripting (XSS), and cross-site request forgery (CSRF).

Note: The curriculum provided is just a sample and can be modified to meet the specific needs of your course offerings.

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The Advanced Certificate in Web Dev for Marketing Growth is designed for professionals seeking to combine web development skills with marketing strategies. As digital marketing continues to evolve, businesses require professionals with a deep understanding of web development to drive growth. Here are the top roles in this field and their respective demands in the UK job market: 1. **Web Developer**: With a 75% demand in the job market, web developers are essential for creating and maintaining websites, which is crucial for marketing efforts. 2. **Digital Marketer**: A digital marketer with web development knowledge can optimize campaigns and websites to boost online presence, with a 65% demand. 3. **SEO Specialist**: Web developers can enhance SEO strategies by implementing technical improvements, with a 60% demand for SEO specialists. 4. **Content Marketer**: Web development skills can help content marketers create interactive and engaging content, with a 50% demand. 5. **Graphic Designer**: With a 45% demand, web developers can collaborate with graphic designers to incorporate visual elements and animations for marketing materials. Joining this advanced certificate program will equip you with the essential skills to succeed in these roles and stand out in the competitive job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN WEB DEV FOR MARKETING GROWTH

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London School of International Business (LSIB)

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05 May 2025

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