Certificate in PPC Testing: Conversion Tracking

Name: Certificate in PPC Testing: Conversion Tracking
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The Certificate in PPC Testing: Conversion Tracking is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) testing and conversion tracking. This course emphasizes the importance of data-driven decision-making, providing learners with practical skills to optimize PPC campaigns and drive business growth.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers a valuable opportunity for career advancement. Learners will gain hands-on experience with industry-standard tools such as Google Ads and Google Analytics, enabling them to effectively track and analyze conversion data. By the end of this course, learners will be able to design and implement PPC testing strategies, interpret conversion data, and make informed decisions to improve PPC campaign performance. These skills are highly valued in today's digital marketing landscape, making this course an excellent choice for anyone looking to advance their career in this field.

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CourseDetails

• Unit 1: Introduction to PPC Testing & Conversion Tracking
• Unit 2: Understanding Key Performance Indicators (KPIs) in PPC Campaigns
• Unit 3: Setting Up & Implementing Conversion Tracking Codes
• Unit 4: A/B Testing in PPC: Hypothesis Formation & Test Setup
• Unit 5: Analyzing PPC Conversion Data
• Unit 6: Advanced PPC Testing Techniques: Multivariate & Sequential Testing
• Unit 7: Identifying & Resolving Common PPC Testing Issues
• Unit 8: Utilizing Google Analytics for PPC Testing & Conversion Tracking
• Unit 9: Leveraging PPC Testing Insights for Future Campaigns
• Unit 10: Best Practices for PPC Testing & Conversion Tracking

CareerPath

In today's digital landscape, businesses are increasingly relying on online advertising to target potential customers and boost sales. As a result, professionals with a certificate in PPC (Pay-Per-Click) testing, particularly those specializing in conversion tracking, are in high demand in the UK. In this section, we will explore relevant statistics, such as job market trends, salary ranges, and skill demand, showcased in an engaging 3D pie chart created using Google Charts. The 3D pie chart below provides an overview of the most sought-after skills for PPC testing professionals in the UK. With the increasing importance of keywords and ad copywriting in optimizing PPC campaigns, it's no surprise that these skills are among the most sought-after by employers. Keywords: 20%
Ad Copywriting: 25%
Bid Management: 15%
Conversion Tracking: 20%
Google Ads Certification: 20%
As a PPC testing specialist, you will collaborate closely with marketing teams and clients to create, optimize, and analyze PPC campaigns. By developing your skills in conversion tracking and other in-demand areas, you can enhance your career opportunities, increase your earning potential, and make a valuable impact on your organization's success. Stay updated on the latest trends and best practices in PPC testing to solidify your position as a highly sought-after professional in this competitive field. Embrace the opportunity to grow your expertise, and unlock your potential to excel in the dynamic and exciting world of online advertising!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC TESTING: CONVERSION TRACKING

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London School of International Business (LSIB)

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05 May 2025

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