Advanced Certificate in Facebook Ads for Travel E-commerce

Name: Advanced Certificate in Facebook Ads for Travel E-commerce
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The Advanced Certificate in Facebook Ads for Travel E-commerce is a comprehensive course designed to equip learners with the essential skills needed to excel in the dynamic world of online advertising. This program focuses on Facebook Ads, a powerful platform that dominates the social media ad space, making it a critical tool for travel e-commerce professionals.

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AboutThisCourse

In this age of digital transformation, understanding how to leverage Facebook Ads can significantly boost a travel e-commerce business's growth and profitability. This course dives deep into the intricacies of creating, managing, and optimizing Facebook ad campaigns tailored for travel e-commerce, keeping learners up-to-date with the latest industry trends and best practices. By earning this advanced certificate, learners demonstrate their expertise in Facebook Ads for travel e-commerce, enhancing their professional marketability and career advancement opportunities in various sectors, such as online travel agencies (OTAs), airlines, hospitality, and tourism companies.

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CourseDetails

• Facebook Ads Manager: Understanding the interface, creating and managing ad campaigns, setting up audiences and budgets.
• Facebook Pixel: Implementing and using the Facebook pixel for conversion tracking, optimization, and remarketing.
• Custom Audiences: Creating and managing custom audiences for targeting, including website visitors, customer lists, and engagement-based audiences.
• Lookalike Audiences: Building lookalike audiences based on custom audiences, page fans, or engagement-based audiences.
• Dynamic Ads: Setting up dynamic ads for travel e-commerce, including product catalogs, dynamic remarketing, and dynamic ads for broad audiences.
• Carousel, Video, and Collection Ads: Creating and optimizing carousel, video, and collection ads for travel products and services.
• Lead Ads: Implementing lead ads for travel e-commerce, including lead generation objectives, lead forms, and CRM integration.
• Measurement and Optimization: Utilizing Facebook analytics tools, understanding key metrics, and optimizing ad campaigns for better performance.
• Advanced Strategies: Exploring advanced Facebook ad strategies, including automated rules, testing methodologies, and creative best practices.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN FACEBOOK ADS FOR TRAVEL E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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