Professional Certificate in Snapchat: Mastering Snapchat Ads

Name: Professional Certificate in Snapchat: Mastering Snapchat Ads
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The Professional Certificate in Snapchat: Mastering Snapchat Ads is a comprehensive course designed to help learners harness the power of Snapchat for advertising. This certification underscores the importance of Snapchat as a leading social media platform, with over 210 million daily active users.

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AboutThisCourse

By the end of the course, learners will be well-versed in creating and implementing Snapchat advertising strategies that drive results. In this course, learners will gain hands-on experience with Snapchat's ad manager, learn how to create engaging Snap Ads and Filters, and develop a deep understanding of Snapchat's targeting and measurement capabilities. These skills are in high demand, as businesses seek to reach and engage with Snapchat's young and highly engaged user base. By earning this certification, learners will be equipped with the essential skills needed to advance their careers in social media marketing, advertising, and digital marketing. They will have demonstrated their ability to create and execute effective Snapchat advertising campaigns, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Snapchat Advertising - an overview of Snapchat as an advertising platform, including user demographics and unique features. • Unit 2: Setting up a Snapchat Ad Account - step-by-step instructions for creating a Snapchat Ads Manager account, setting up billing information, and creating a new ad campaign. • Unit 3: Snapchat Ad Formats - a deep dive into the various ad formats available on Snapchat, including Snap Ads, Story Ads, Filter Ads, and Lens Ads. • Unit 4: Targeting and Audience Building - strategies for building and targeting audiences on Snapchat, including demographics, interests, behaviors, and custom audiences. • Unit 5: Snapchat Ad Creative Best Practices - tips for creating effective Snapchat ad creative, including video specs, messaging, and branding. • Unit 6: Snapchat Ad Campaign Optimization - techniques for optimizing Snapchat ad campaigns, including bid strategies, budget allocation, and performance tracking. • Unit 7: Measuring and Analyzing Snapchat Ad Performance - how to measure and analyze Snapchat ad performance using Snapchat's Ads Manager reporting tools and third-party analytics platforms. • Unit 8: Advanced Snapchat Advertising Strategies - advanced strategies for Snapchat advertising, including cross-channel campaigns, automation, and emerging trends.

CareerPath

In the ever-evolving digital marketing landscape, Snapchat has emerged as a powerful platform for brands to engage with a younger demographic. As a result, businesses are increasingly seeking professionals with expertise in Snapchat advertising to help them reach their target audience and drive ROI. Here are some popular roles related to Snapchat advertising, along with their job market trends, salary ranges, and skill demands in the UK. Snapchat Ads Specialist: As a Snapchat Ads Specialist, you will be responsible for creating, managing, and optimizing advertising campaigns on the platform. According to recent job market trends, the demand for this role has grown significantly in the past few years, with an average salary range of £30,000 to £50,000 per year. Key skills required for this position include experience with Snapchat Ads Manager, data analysis, and a strong understanding of the platform's unique features and audience demographics. Snapchat Influencer: Snapchat Influencers collaborate with brands to create sponsored content that showcases their products or services to the influencer's followers. With the rise of influencer marketing, this role has become increasingly popular, with many influencers earning between £10,000 and £100,000 per year, depending on the size of their following and engagement rates. Key skills for this role include content creation, audience engagement, and a strong personal brand. Snapchat Content Creator: Snapchat Content Creators are responsible for developing creative and engaging content for the platform, including stories, filters, and lenses. As a Snapchat Content Creator, you can expect an average salary range of £20,000 to £40,000 per year. Key skills required for this role include graphic design, video editing, and a deep understanding of Snapchat's unique features and audience preferences. Snapchat Campaign Manager: As a Snapchat Campaign Manager, you will be responsible for overseeing the planning, execution, and optimization of Snapchat advertising campaigns. This role requires a strong background in digital marketing, with an average salary range of £35,000 to £60,000 per year. Key skills required for this position include experience with Snapchat Ads Manager, data analysis, and strategic planning.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SNAPCHAT: MASTERING SNAPCHAT ADS

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London School of International Business (LSIB)

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05 May 2025

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