Certificate in Survey Methods for Public Relations Success
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• Survey Design for Public Relations: crafting effective surveys to gather valuable data for PR campaigns.
• Sampling Techniques: understanding probability and non-probability sampling methods for accurate representation.
• Questionnaire Construction: creating clear, unbiased questions and response options.
• Data Collection Methods: utilizing various data collection tools, such as online surveys, phone interviews, and paper surveys.
• Data Analysis Fundamentals: interpreting survey results using descriptive and inferential statistics.
• Survey Ethics: ensuring confidentiality, anonymity, and informed consent in survey research.
• Survey Software and Platforms: exploring popular survey tools for efficient data collection and management.
• Survey Report Writing: presenting survey findings in a clear, concise, and actionable manner for PR professionals.
• Surveys in PR Campaigns: integrating survey research into public relations strategy and tactics.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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