Global Certificate in CRM and Audience Engagement

Name: Global Certificate in CRM and Audience Engagement
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The Global Certificate in CRM & Audience Engagement is a comprehensive course designed to empower professionals with the essential skills needed to thrive in today's data-driven marketing landscape. This course focuses on Customer Relationship Management (CRM), audience engagement, and marketing automation, which are critical components of any successful marketing strategy.

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AboutThisCourse

With the increasing demand for data-driven marketing professionals, this course provides learners with the necessary skills to analyze customer data, create targeted marketing campaigns, and measure their success. The course covers various topics, including CRM platforms, email marketing, social media, mobile marketing, and analytics, among others. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in marketing, advertising, public relations, and communications. They will be able to demonstrate their proficiency in CRM and audience engagement, making them valuable assets to any organization seeking to optimize its marketing efforts.

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CourseDetails

• CRM Fundamentals: Understanding CRM (Customer Relationship Management) and its importance in modern business
• Data Management: Collecting, organizing, and analyzing customer data for effective CRM
• CRM Strategies: Developing and implementing successful CRM strategies
• Audience Engagement: Techniques for engaging and building relationships with customers
• Multi-Channel Engagement: Managing customer interactions across multiple channels
• CRM Tools and Software: Utilizing CRM technology to manage customer relationships
• CRM Metrics and Analytics: Measuring the success of CRM and audience engagement efforts
• Privacy and Security: Ensuring customer data privacy and security in CRM and audience engagement
• CRM Best Practices: Following industry best practices for CRM and audience engagement.

CareerPath

With the Global Certificate in CRM and Audience Engagement, you will be well-prepared for exciting roles in the UK market, such as CRM Manager, CRM Developer, Audience Engagement Specialist, Data Analyst, and Marketing Automation Expert. These roles are in high demand, as businesses seek professionals who can help them better understand and engage their customers. The 3D pie chart above showcases the distribution of opportunities in these roles, offering a glimpse into the job market trends. A CRM Developer position takes up 30% of the market, followed by CRM Manager and Audience Engagement Specialist roles, each accounting for 25% and 20% of the market, respectively. Data Analyst and Marketing Automation Expert roles represent the remaining 15% and 10% of the market, respectively. As a certified professional in CRM and Audience Engagement, you can expect competitive salary ranges based on your role, expertise, and experience. In the UK, the average salary for CRM Managers is around £48,000 per year, while CRM Developers can earn up to £50,000 annually. Audience Engagement Specialists typically earn between £35,000 and £40,000, and Data Analysts' salaries range from £30,000 to £35,000. Marketing Automation Experts can earn an average salary of £40,000 per year. To make the most of your career in CRM and Audience Engagement, it's crucial to stay updated on the latest trends, technologies, and best practices in the industry. Equipping yourself with in-demand skills like customer relationship management, data analysis, marketing automation, and audience engagement strategies will help you stand out in the ever-evolving job market. By diving into these roles, you'll also find ample opportunities to grow your career and advance to more senior positions, such as CRM Director or Head of Customer Experience. As businesses increasingly rely on data-driven strategies to connect with their customers, professionals with a Global Certificate in CRM and Audience Engagement will remain indispensable in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CRM AND AUDIENCE ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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