Executive Development Programme in Twitter & Social Media

Name: Executive Development Programme in Twitter & Social Media
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The Executive Development Programme in Twitter & Social Media is a certificate course designed to empower professionals with advanced social media strategies. In today's digital age, understanding how to leverage Twitter and other social media platforms for business growth is crucial.

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AboutThisCourse

This course emphasizes the importance of data-driven decision-making, reputation management, and crisis communication, making it highly relevant in various industries. Enrolled learners will gain essential skills in analyzing social media trends, creating engaging content, and building online communities. They will also learn to measure the impact of social media campaigns and adapt to changing algorithms and user behaviors. By the end of the course, learners will be equipped with the necessary tools and strategies to drive successful social media initiatives, enhancing their career advancement opportunities in the evolving digital landscape.

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CourseDetails

• Twitter Strategy: Developing a comprehensive social media plan for executive leadership.
• Social Media Management: Utilizing tools and best practices for managing social media accounts.
• Twitter Analytics: Measuring and understanding performance metrics for Twitter and social media.
• Twitter Engagement: Building a strong community and engaging with followers through Twitter.
• Content Creation for Twitter: Best practices for creating compelling, high-quality content.
• Twitter Advertising: Utilizing Twitter's advertising platform to reach a wider audience.
• Crisis Communication on Twitter: Managing and responding to negative events on social media.
• Twitter Ethics: Navigating legal and ethical considerations for executive leadership on Twitter and social media.
• Twitter Innovation: Staying up-to-date with the latest trends and best practices on Twitter and social media.

CareerPath

The Executive Development Programme in Twitter & Social Media focuses on six key roles in the UK job market. The 3D pie chart below displays the percentage distribution of these roles based on their demand and relevance in the industry. 1. **Digital Marketing Manager (25%)** Digital marketing managers are responsible for developing and implementing marketing strategies to increase brand awareness and sales revenue. They often work with cross-functional teams to create and execute campaigns across various digital platforms. 2. **Social Media Manager (20%)** Social media managers create and maintain brand presence on social media platforms. They plan, execute, and manage social media content, campaigns, and engagement to boost online visibility and customer loyalty. 3. **Content Marketing Specialist (18%)** Content marketing specialists create, edit, and manage valuable and relevant content to engage and attract a target audience. They help build brand authority, drive traffic, and generate leads. 4. **SEO Specialist (15%)** SEO specialists optimize websites and content to improve search engine rankings and visibility. They use various strategies, including keyword research, on-page optimization, and link building. 5. **PPC Specialist (12%)** PPC specialists manage and optimize paid search campaigns to generate leads, sales, and brand awareness. They focus on ad copy, keyword research, bid management, and performance analysis. 6. **Data Analyst (10%)** Data analysts collect, process, and interpret complex data sets to inform marketing strategies, optimize campaigns, and measure performance. They often work with big data technologies and data visualization tools.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TWITTER & SOCIAL MEDIA

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London School of International Business (LSIB)

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05 May 2025

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