Advanced Certificate in Media Content Strategy & SEO

Name: Advanced Certificate in Media Content Strategy & SEO
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The Advanced Certificate in Media Content Strategy & SEO is a comprehensive course designed to equip learners with essential skills for career advancement in today's digital landscape. This course emphasizes the importance of creating engaging media content that is optimized for search engines, driving traffic, and increasing online visibility.

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AboutThisCourse

In an era where content is king, mastering a media content strategy is crucial for businesses and marketers alike. This course covers content planning, creation, distribution, and analysis, providing learners with a holistic understanding of the content lifecycle. Moreover, SEO is a critical aspect of any successful online presence. By understanding the principles of SEO and how to apply them to media content, learners can significantly improve their website's search engine ranking, attract more organic traffic, and generate leads. Overall, this course is highly relevant to professionals in marketing, communications, public relations, and journalism, among others. By completing this course, learners will be well-equipped to develop and implement effective media content strategies that drive business results.

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CourseDetails

• Advanced Keyword Research
• SEO Audit & Analysis
• On-Page & Technical SEO
• Content Planning & Strategy
• Mobile-First Indexing & Optimization
• User Experience (UX) & SEO
• Advanced Link Building Techniques
• SEO Analytics & Reporting
• Local & International SEO
• Voice Search & Visual Search Optimization

CareerPath

In the ever-evolving digital landscape, honing your skills in Media Content Strategy & SEO is a surefire way to stay competitive in the UK job market. Let's dive into the top 5 roles that are currently in high demand and learn about their salary ranges and relevant skill sets. 1. **Content Strategist**: As a content strategist, you'll be responsible for developing and implementing a content strategy that aligns with your organisation's business goals. Median salaries for this role range from £35,000 to £50,000. Key skills include project management, content planning, and data analysis. 2. **SEO Specialist**: SEO specialists work on optimising websites to improve their visibility on search engines. The median salary for this role ranges from £28,000 to £40,000. Crucial skills include keyword research, on-page and technical SEO, and web analytics. 3. **Content Marketing Specialist**: A content marketing specialist focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Expect a median salary between £25,000 and £38,000. Necessary skills include copywriting, content creation, and social media management. 4. **Digital Copywriter**: Digital copywriters craft persuasive and engaging copy for websites, blogs, emails, and other digital platforms. The typical salary range for this role is between £22,000 and £35,000. Essential skills include strong writing abilities, understanding of digital marketing, and familiarity with SEO best practices. 5. **Social Media Strategist**: Social media strategists design and implement social media strategies to increase brand awareness and engagement. The median salary for this role ranges from £20,000 to £32,000. Key skills include social media management, content creation, and data analysis. Embarking on an Advanced Certificate in Media Content Strategy & SEO will equip you with the skills and knowledge required to excel in these roles and stay relevant in the industry. Keep in mind that the salary ranges and skill demands mentioned here are approximate and can vary based on factors like location, company size, and level of experience. Stay informed about the latest trends and adapt your skillset accordingly to maximise your career growth in the Media Content Strategy & SEO field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN MEDIA CONTENT STRATEGY & SEO

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London School of International Business (LSIB)

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05 May 2025

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