Executive Development Programme in Social Listening & Engagement

Name: Executive Development Programme in Social Listening & Engagement
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Executive Development Programme in Social Listening & Engagement: A certificate course that empowers professionals with the skills to monitor and analyze social media conversations, understand consumer behavior, and build effective engagement strategies. This programme is crucial in today's digital age, where businesses rely heavily on social media for brand awareness, customer engagement, and reputation management.

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AboutThisCourse

The course covers industry-demanded topics such as social media analytics, data-driven decision making, and crisis management. Learners will gain essential skills in social listening, enabling them to stay ahead of industry trends, identify potential threats, and capitalize on opportunities. By the end of the course, learners will be equipped with the knowledge and tools to drive social media success and advance their careers in this rapidly growing field.

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CourseDetails

• Social Listening Fundamentals & Listening Framework
• Data Analysis for Social Listening
• Social Media Engagement Strategies
• Building & Managing Online Communities
• Social Customer Relationship Management (CRM)
• Social Listening Tools & Technologies
• Social Analytics & Reporting
• Content Strategy for Social Media Engagement
• Reputation Management & Brand Protection
• Ethical Considerations in Social Listening & Engagement

CareerPath

In the ever-evolving digital landscape, the demand for professionals skilled in Social Listening and Engagement continues to soar. This section showcases an Executive Development Programme designed to equip learners with these in-demand skills. The 3D pie chart below highlights the distribution of key roles in this domain: 1. **Social Listening Analyst**: These professionals focus on monitoring online conversations and identifying trends to help businesses make informed decisions. The 3D pie chart indicates that Social Listening Analysts account for 30% of the market. 2. **Engagement Specialist**: Engagement Specialists manage interactions between a brand and its audience. As shown in the chart, they make up 40% of the market. 3. **Community Manager**: Community Managers foster and grow online communities for brands. According to the chart, they comprise 20% of the market. 4. **Content Strategist**: Content Strategists develop content plans to meet marketing goals. The 3D pie chart demonstrates that they represent 10% of the market. This interactive visualization offers insight into the industry's evolving job market, helping aspiring professionals and employers make informed decisions about their career paths and recruitment strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL LISTENING & ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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