Professional Certificate YouTube: Digital Marketing

Name: Professional Certificate YouTube: Digital Marketing
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The Professional Certificate in YouTube: Digital Marketing, offered by Google, is a comprehensive course designed to equip learners with the essential skills required for success in digital marketing. This program focuses on harnessing the power of YouTube, the world's second-largest search engine, to reach and engage with audiences effectively.

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AboutThisCourse

With a curriculum that covers video creation, channel optimization, audience development, and data analysis, learners will gain a deep understanding of YouTube's advertising capabilities and best practices. In an increasingly digital world, this course is crucial for career advancement as it addresses the rising industry demand for digital marketing professionals skilled in video advertising. By completing this course, learners will not only enhance their employability but also gain a competitive edge in the job market.

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CourseDetails

• YouTube Channel Setup
• Video Production for Business
• YouTube SEO Optimization
• YouTube Advertising Basics
• YouTube Analytics and Metrics
• Content Strategy for YouTube
• Building and Engaging YouTube Community
• YouTube Monetization Strategies
• YouTube Collaborations and Influencer Marketing
• YouTube for Brand Storytelling

CareerPath

The digital marketing landscape is continuously evolving, and having a clear understanding of the industry's job market trends, salary ranges, and skill demands is essential for professionals looking to grow their careers in the UK. Here's a 3D pie chart showcasing the latest digital marketing roles and their respective popularity percentages to help you navigate the competitive landscape and identify potential opportunities. SEO Specialist: Achieving a 22% share, SEO Specialists focus on improving websites' visibility in search engine results through keyword research, on-page optimization, and link building. Content Marketer: With a 20% share, Content Marketers create engaging and valuable content to attract, inform, and retain a clearly defined audience, driving profitable customer action. Social Media Manager: Holding an 18% share, Social Media Managers develop and execute marketing strategies across social media platforms to increase brand awareness, generate leads, and improve customer engagement. PPC Specialist: Representing 15% of the market, PPC Specialists manage paid advertising campaigns to drive targeted traffic to websites, typically using platforms like Google Ads and Bing Ads. Analytics Specialist: Securing a 10% share, Analytics Specialists interpret digital marketing data, measuring performance and providing insights to guide decision-making and improve marketing efforts. Email Marketing Specialist: With a 9% share, Email Marketing Specialists design, create, and send targeted email campaigns to convert leads, engage customers, and retain existing clients.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE YOUTUBE: DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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