Executive Development Programme in AR Retail: Strategies for Customer Acquisition and Retention

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The Executive Development Programme in AR Retail is a certificate course that focuses on Strategies for Customer Acquisition and Retention. This programme highlights the importance of Augmented Reality (AR) technology in the retail industry and its potential to revolutionize customer experience and engagement.

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The course content is designed to meet the growing industry demand for professionals who are well-versed in AR technology and its applications in retail. Enrolled learners will gain essential skills in AR retail strategy development, implementation, and management. They will learn how to leverage AR technology to create immersive shopping experiences, attract and retain customers, and drive sales. The course covers topics such as AR retail trends, customer behavior analysis, and AR marketing strategies. Successful completion of this programme will equip learners with the skills and knowledge necessary to advance their careers in the retail industry and take on leadership roles in AR retail strategy and implementation.

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โ€ข Unit 1: Introduction to AR Retail: Understanding the Basics
โ€ข Unit 2: AR Technology in Retail: Current Trends and Use Cases
โ€ข Unit 3: Customer Acquisition: AR Strategies to Attract New Customers
โ€ข Unit 4: Enhancing Customer Experience with AR in Retail
โ€ข Unit 5: AR Retail Campaigns: Success Stories and Best Practices
โ€ข Unit 6: AR Analytics: Measuring Customer Engagement and Conversion
โ€ข Unit 7: Personalization in AR Retail: Tailoring Experiences for Individual Customers
โ€ข Unit 8: Retaining Customers: AR Loyalty Programs and Rewards
โ€ข Unit 9: AR Integration with Existing Retail Systems and Processes
โ€ข Unit 10: Future of AR in Retail: Emerging Technologies and Predictions

่Œไธš้“่ทฏ

The **Executive Development Programme in AR Retail** focuses on essential strategies for customer acquisition and retention. This section highlights the increasingly popular roles in the UK market, complete with a 3D pie chart visualizing the demand for these roles. 1. **Data Scientist**: As businesses rely more on data-driven decisions, these professionals are in demand for processing, interpreting, and utilizing data to improve customer acquisition and retention. 2. **AR/VR Developer**: With the surging interest in immersive technologies, AR/VR developers are sought after for creating compelling customer experiences. 3. **AI Engineer**: AI engineers are becoming indispensable as businesses integrate artificial intelligence into various facets of their operations to enhance customer engagement and retention. 4. **Business Development Manager**: These professionals play a crucial role in growing a company through strategic partnerships, market development, and sales. 5. **Product Manager**: Product managers ensure that products align with market needs to attract and retain customers. 6. **Marketing Manager**: Marketing managers create and execute marketing strategies to boost brand awareness and customer acquisition. 7. **UX Designer**: As businesses compete for customer attention, UX designers play an essential role in optimizing user experiences to improve customer retention.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AR RETAIL: STRATEGIES FOR CUSTOMER ACQUISITION AND RETENTION
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London School of International Business (LSIB)
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05 May 2025
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