Global Certificate in Ad Psychology: Building Brand Equity
-- ViewingNowThe Global Certificate in Ad Psychology: Building Brand Equity is a comprehensive course that equips learners with essential skills to excel in advertising and brand management. This certification program delves into the psychology behind effective advertising, revealing the science of how our minds process and respond to different types of messaging.
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Unit 1: Introduction to Ad Psychology – Understanding the fundamental concepts and principles of advertising psychology, including how consumers process and respond to advertisements.
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Unit 2: Building Brand Awareness – Techniques and strategies for increasing brand recognition and recall, with a focus on creating memorable and impactful advertising campaigns.
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Unit 3: Creating Brand Associations – Exploring the ways in which advertisers can create positive associations with their brands, including the use of brand personality, tone of voice, and visual identity.
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Unit 4: Positioning and Differentiation – Examining how advertisers can effectively position their brands in the market and differentiate them from competitors through strategic advertising efforts.
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Unit 5: Building Brand Trust – Analyzing the role of trust in brand equity and exploring strategies for building and maintaining customer trust through advertising.
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Unit 6: Measuring Brand Equity – Learning how to assess the strength and value of a brand through various metrics and research methods.
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Unit 7: Advertising Ethics – Examining the ethical considerations involved in advertising and exploring best practices for creating responsible and ethical advertising campaigns.
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Unit 8: Case Studies in Ad Psychology – Analyzing real-world examples of successful advertising campaigns and the principles of advertising psychology that underlie their success.
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Unit 9: Future Trends in Ad Psychology – Exploring emerging trends and innovations in advertising psychology, including the impact of technology and changing consumer behavior on the field.
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Unit 10: Developing an Advertising Strategy – Applying the principles of ad psychology to develop a comprehensive advertising strategy that builds brand equity and drives business results.
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