Executive Development Programme in Ad Sales: Digital Transformation

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The Executive Development Programme in Ad Sales: Digital Transformation certificate course is a vital program designed to meet the growing industry demand for professionals equipped with digital advertising sales skills. This course emphasizes the importance of digital transformation in the advertising industry and provides learners with essential skills necessary for career advancement in this digital age.

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The course covers key areas such as data-driven decision making, programmatic advertising, cross-platform sales strategies, and digital marketing analytics. By enrolling in this course, learners will gain a comprehensive understanding of the latest digital advertising trends and technologies, enabling them to effectively navigate the evolving advertising landscape. With a focus on practical application and real-world scenarios, this program is designed to equip learners with the skills and knowledge required to succeed in senior roles within the industry. By completing this course, learners will be able to demonstrate their expertise and commitment to staying at the forefront of digital transformation in advertising sales, providing them with a competitive edge in their careers.

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โ€ข Digital Ad Sales Fundamentals: Understanding the basics of digital ad sales, including the different types of digital ads, ad targeting, and ad placement.
โ€ข Data Analysis for Ad Sales: Learning how to use data to inform ad sales strategies, including analyzing website traffic, user engagement, and ad performance.
โ€ข Programmatic Advertising: Understanding the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
โ€ข Cross-Channel Ad Sales: Exploring the opportunities and challenges of cross-channel ad sales, including how to create integrated ad campaigns that span multiple platforms and devices.
โ€ข Sales Enablement Tools: Learning about the latest sales enablement tools and technologies, including customer relationship management (CRM) systems, marketing automation platforms, and sales intelligence tools.
โ€ข Digital Ad Sales Trends: Keeping up-to-date with the latest trends and best practices in digital ad sales, including emerging ad formats, new advertising platforms, and changing consumer behavior.
โ€ข Negotiating and Closing Deals: Developing advanced negotiation and closing techniques to maximize ad sales revenue and build long-term client relationships.
โ€ข Customer-Centric Selling: Focusing on the needs and goals of the customer to create customized ad solutions that deliver real value and drive business results.
โ€ข Ethics and Compliance in Ad Sales: Understanding the ethical and legal considerations of digital ad sales, including privacy regulations, viewability standards, and fraud prevention.

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The **Executive Development Programme in Ad Sales: Digital Transformation** focuses on essential roles that combine advertising sales and digital transformation skills. With the increasing demand for data-driven decision-making and digital advertising, the need for professionals with expertise in these areas is more critical than ever. - **Digital Transformation Manager**: These professionals lead the digital transformation journey for businesses, driving growth through digital channels, and optimizing internal processes using advanced technologies. - **Ad Sales Data Analyst**: Ad Sales Data Analysts interpret complex data sets to provide actionable insights that help maximize advertising revenue and inform strategic business decisions. - **Programmatic Advertising Specialist**: Programmatic Advertising Specialists manage automated ad buying processes using advanced algorithms and machine learning, maximizing campaigns' performance and efficiency. - **Digital Ad Operations Manager**: Digital Ad Operations Managers ensure smooth ad campaign execution, from implementation to tracking and monitoring performance, using various ad technologies and platforms. - **CRM & Data Management**: CRM & Data Management professionals manage customer databases, harnessing data for personalized marketing, customer engagement, and retention strategies. These roles are in high demand in today's job market, offering competitive salary ranges and opportunities for growth in the ever-evolving digital landscape. By understanding these positions' responsibilities and requirements, professionals can make informed decisions about their career paths and pursue new opportunities in the ad sales and digital transformation sectors.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD SALES: DIGITAL TRANSFORMATION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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