Global Certificate in Brand Messaging: Crisis Management
-- ViewingNowThe Global Certificate in Brand Messaging: Crisis Management is a crucial course that teaches learners how to effectively manage a brand's message during a crisis. In today's fast-paced world, brands are constantly at risk of facing a crisis, and the ability to respond quickly and appropriately is essential for maintaining reputation and trust.
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โข Unit 1: Introduction to Brand Messaging & Crisis Management
โข Unit 2: Understanding Brand Reputation & Stakeholder Perception
โข Unit 3: Developing a Crisis Communication Plan
โข Unit 4: Effective Messaging Strategies in Crisis Situations
โข Unit 5: Media Relations & Press Conferences during Crises
โข Unit 6: Social Media Management in Crisis Management
โข Unit 7: Internal Communications during a Crisis
โข Unit 8: Training Spokespersons & Employees for Crisis Communications
โข Unit 9: Measuring & Evaluating Crisis Communication Success
โข Unit 10: Case Studies & Best Practices in Brand Messaging Crisis Management
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