Executive Development Programme in Competitive Insights
-- ViewingNowExecutive Development Programme in Competitive Insights: a certificate course designed for professionals seeking to enhance their strategic decision-making skills through data-driven insights. In today's data-driven world, the ability to interpret and apply market intelligence is crucial for business success.
3,050+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Competitive Intelligence Fundamentals: Understanding the concept, sources, and methods of competitive intelligence. This unit covers the importance of staying informed about competitors, market trends, and industry developments.
โข Market Research and Analysis: Techniques for gathering and analyzing data to gain insights into customer needs and preferences, market size, and growth opportunities.
โข Competitor Profiling: Identifying and analyzing key competitors, their strengths, weaknesses, and strategies, and how to use this information to gain a competitive advantage.
โข Market Trends and Industry Analysis: Staying current with market trends and industry developments, and understanding their impact on business strategy.
โข Intelligence Tools and Technologies: Overview of tools and technologies used to gather, analyze, and communicate competitive intelligence, including web scraping, social media monitoring, and data visualization.
โข Strategic Decision Making: Using competitive intelligence to inform strategic decisions, including product development, market entry, and mergers and acquisitions.
โข Intelligence Communication and Management: Effective communication and management of competitive intelligence, including reporting structures, stakeholder management, and ethical considerations.
โข Case Studies: Analysis of real-world examples of successful competitive intelligence initiatives, and how to apply these lessons to your own business.
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