Masterclass Certificate SEO: Google Analytics Simplified

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The Masterclass Certificate SEO: Google Analytics Simplified is a comprehensive course designed to help learners master the art of using Google Analytics to enhance SEO efforts. This course is vital for anyone looking to stay ahead in the ever-evolving digital marketing landscape.

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With the increasing demand for data-driven decision-making, this course provides learners with essential skills to analyze website traffic, user behavior, and conversion rates. It equips learners with the ability to understand and interpret complex data, enabling them to make informed decisions that drive business growth. By the end of this course, learners will be able to use Google Analytics to track website performance, identify areas for improvement, and optimize SEO strategies. This course is a stepping stone for career advancement in digital marketing, SEO, content creation, and data analysis.

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โ€ข Unit 1: Introduction to Google Analytics - Overview, benefits, setting up an account, and navigating the interface.
โ€ข Unit 2: Understanding Key Metrics - Sessions, users, pageviews, bounce rate, average session duration, and goals.
โ€ข Unit 3: Traffic Acquisition - Organic search, referral, direct, social, paid, and email traffic.
โ€ข Unit 4: Audience Analysis - Demographics, interests, geography, behavior, and technology used.
โ€ข Unit 5: Behavior Analysis - Site content, site speed, events, and goal flow.
โ€ข Unit 6: Conversion Tracking - Setting up, measuring, and optimizing goals and e-commerce conversions.
โ€ข Unit 7: Advanced Segmentation - Creating and using custom segments, and understanding pre-defined segments.
โ€ข Unit 8: Data Visualization & Reporting - Custom reports, dashboards, and data visualization techniques.
โ€ข Unit 9: Integrating Google Analytics with Google Ads - Linking accounts, importing goals, and using remarketing lists.
โ€ข Unit 10: SEO Best Practices & Google Analytics - Keyword research, on-page optimization, and tracking SEO performance in Google Analytics.

่Œไธš้“่ทฏ

The UK job market is booming with opportunities in SEO & Digital Marketing. With the increasing demand for online presence, businesses are looking for skilled professionals to help them stand out. Here are some popular roles in the industry along with their average salaries, visualized using a 3D pie chart. SEO Specialist: As a vital part of any digital marketing strategy, SEO specialists focus on improving a website's search engine rankings. The average salary for this role in the UK is around ยฃ75,000 per year. Data Analyst: Data analysts in the SEO industry collect, process, and interpret complex digital data to help businesses make informed decisions. The average salary for this role in the UK is around ยฃ65,000 per year. Content Marketer: Content marketers create and distribute valuable content to attract, engage, and retain a clearly defined audience. The average salary for this role in the UK is around ยฃ60,000 per year. PPC Specialist: PPC specialists manage and optimize paid advertising campaigns to generate traffic and conversions. The average salary for this role in the UK is around ยฃ70,000 per year. Social Media Manager: Social media managers oversee a company's social media profiles, engage with the audience, and create content to build brand awareness. The average salary for this role in the UK is around ยฃ55,000 per year. These roles showcase the diverse opportunities available in the SEO & Digital Marketing field. With the right skills and experience, professionals can secure rewarding careers and contribute to the success of businesses in the digital landscape.

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MASTERCLASS CERTIFICATE SEO: GOOGLE ANALYTICS SIMPLIFIED
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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