Executive Development Programme in Ad Testing for Maximum Impact
-- ViewingNowThe Executive Development Programme in Ad Testing for Maximum Impact is a certificate course designed to equip learners with the essential skills needed to excel in the advertising industry. This program emphasizes the importance of ad testing and optimization, teaching advanced methodologies to measure ad effectiveness and maximize ROI.
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โข Ad Testing Methodologies
โข Understanding the Target Audience
โข A/B Testing and Multivariate Tests
โข Ad Metrics and Analytics
โข Impact of Color Psychology on Ad Testing
โข Crafting Effective Ad Copy
โข The Role of Emotions in Ad Testing
โข Utilizing Eye-Tracking and Heatmaps in Ad Testing
โข Mobile Ad Testing Strategies
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