Certificate in Heritage Brand Management: Essential Skills
-- ViewingNowThe Certificate in Heritage Brand Management: Essential Skills is a comprehensive course that equips learners with the necessary skills to excel in managing heritage brands. This course emphasizes the importance of preserving brand heritage while driving growth and innovation.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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Brand Identity Development: Understanding the history, values, and mission of a heritage brand to create a strong and consistent identity.
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Heritage Marketing Strategies: Developing marketing campaigns that highlight the unique history and heritage of a brand.
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Preservation and Conservation of Brand Assets: Techniques for preserving and conserving physical and digital brand assets, such as logos, packaging, and advertising materials.
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Intellectual Property Management: Protecting and managing the intellectual property of a heritage brand, including trademarks, patents, and copyrights.
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Heritage Brand Storytelling: Crafting compelling stories about a heritage brand's history and heritage to engage customers and build brand loyalty.
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Heritage Brand Partnerships and Collaborations: Building successful partnerships and collaborations with other brands, organizations, and individuals to extend the reach and impact of a heritage brand.
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Heritage Brand Research and Analysis: Conducting research and analysis to understand the heritage, history, and market position of a brand, and to identify opportunities for growth and development.
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Heritage Brand Revitalization: Techniques for revitalizing and updating a heritage brand to appeal to modern audiences while preserving its heritage and history.
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Heritage Brand Events and Experiences: Creating immersive events and experiences that bring a heritage brand's history and heritage to life for customers and stakeholders.
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