Global Certificate in Lean Communication & Public Affairs
-- ViewingNowThe Global Certificate in Lean Communication & Public Affairs is a comprehensive course designed to empower professionals with essential skills in strategic communication and public affairs. In today's fast-paced and interconnected world, effective communication has become a critical success factor for organizations of all sizes and industries.
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โข Foundations of Lean Communication: Understanding the principles and concepts of lean communication, including effective communication strategies and techniques.
โข Public Affairs Fundamentals: An overview of public affairs, including the role of public affairs in an organization, stakeholder management, and government relations.
โข Stakeholder Engagement: Techniques for engaging with stakeholders, including building relationships, managing expectations, and communicating effectively.
โข Crisis Communication: Best practices for communicating during a crisis, including preparing for a crisis, managing communication during a crisis, and evaluating communication after a crisis.
โข Intercultural Communication: Understanding cultural differences and how they impact communication, including strategies for effective intercultural communication.
โข Media Relations: Techniques for building relationships with the media, including developing media materials, pitching stories, and managing interviews.
โข Digital Communication: Understanding the role of digital communication in public affairs, including social media, email marketing, and web content development.
โข Measurement and Evaluation: Techniques for measuring and evaluating the effectiveness of communication and public affairs efforts, including developing metrics and using data to inform decision making.
โข Ethics in Communication and Public Affairs: An overview of ethical considerations in communication and public affairs, including best practices for maintaining ethical standards and managing ethical dilemmas.
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