Advanced Certificate in Dynamic Ad Optimization

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The Advanced Certificate in Dynamic Ad Optimization is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on dynamic ad optimization, a critical aspect of modern digital marketing that involves leveraging data-driven strategies to optimize ad campaigns for maximum impact and ROI.

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In this course, learners will gain hands-on experience with the latest ad optimization tools and techniques, including real-time bidding, audience targeting, and cross-channel attribution. They will also learn how to analyze and interpret data to inform their optimization strategies and improve campaign performance. With a strong emphasis on practical application, this course is highly relevant to the needs of today's digital advertising professionals. By completing this course, learners will be well-positioned to advance their careers and take on leadership roles in dynamic ad optimization and other areas of digital marketing.

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โ€ข Advanced Ad Networks: Understanding
  - Demand Side Platforms (DSPs)
  - Supply Side Platforms (SSPs)
  - Programmatic Advertising
โ€ข Audience Segmentation and Targeting: Strategies
  - Personas
  - Behavioral Targeting
  - Contextual Targeting
โ€ข Cross-Channel Ad Optimization: Techniques
  - Multi-touch attribution
  - Audience Networks
  - Device targeting
โ€ข Dynamic Creative Optimization (DCO): Best Practices
  - Data-driven creative
  - Creative automation
  - A/B testing and personalization
โ€ข Measuring and Analyzing Ad Performance: Metrics
  - Click-Through Rate (CTR)
  - Cost Per Click (CPC)
  - Return on Ad Spend (ROAS)
โ€ข Machine Learning Algorithms in Ad Optimization: Applications
  - Predictive analytics
  - Audience prediction
  - Bidding optimization

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
ADVANCED CERTIFICATE IN DYNAMIC AD OPTIMIZATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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