Masterclass Certificate in Ad Sales for Mobile
-- ViewingNowThe Masterclass Certificate in Ad Sales for Mobile is a comprehensive course designed to meet the growing industry demand for experts in mobile advertising. This program equips learners with essential skills for career advancement, focusing on the unique aspects of mobile ad sales and the nuances of integrating mobile strategies into broader advertising plans.
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โข Mobile Advertising Landscape: Understanding the mobile ad ecosystem, including key players, ad formats, and trends.
โข Targeting and Segmentation: Identifying and reaching the right audience through demographic, geographic, and behavioral targeting.
โข Mobile Ad Campaign Planning: Developing effective mobile ad strategies, including budgeting, scheduling, and goal setting.
โข Mobile Ad Design and Optimization: Creating compelling ad creatives, selecting appropriate ad sizes, and optimizing ad performance.
โข Mobile Ad Measurement and Analytics: Tracking and analyzing mobile ad performance, using metrics such as click-through rates, conversion rates, and return on investment (ROI).
โข Mobile Ad Fraud and Quality Control: Understanding common ad fraud schemes, implementing quality control measures, and ensuring brand safety.
โข Mobile Ad Buying and Negotiation: Navigating the complex mobile ad marketplace, including direct and programmatic buying, and negotiating favorable terms with ad networks and publishers.
โข Mobile Ad Sales Strategy: Developing a mobile ad sales strategy, including pricing models, inventory management, and customer segmentation.
โข Mobile Ad Sales Tactics and Best Practices: Implementing effective sales tactics, such as prospecting, pitching, and closing, and following industry best practices to maximize revenue.
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