Executive Development Programme in Retail Blockchain and Customer Relationship Management

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The Executive Development Programme in Retail Blockchain and Customer Relationship Management is a certificate course designed to empower professionals with the essential skills to thrive in the rapidly evolving retail industry. This programme highlights the importance of blockchain technology in revolutionizing retail operations, enhancing transparency, and building customer trust.

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In an era where customer relationships are paramount, this course focuses on leveraging blockchain to optimize CRM strategies, driving customer engagement, and improving loyalty programs. With the retail sector demanding experts well-versed in blockchain and CRM, this programme equips learners with the necessary skills to meet industry needs and advance their careers. By combining theory and practice, the course covers essential topics such as blockchain fundamentals, smart contracts, supply chain management, data analytics, and CRM best practices. Successful completion of this course will enable learners to develop innovative retail solutions, strengthen customer relationships, and lead their organizations in the blockchain-driven retail revolution.

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โ€ข Introduction to Blockchain and Retail Industry: Understanding the fundamentals of blockchain technology and its potential applications in the retail sector.

โ€ข Retail Blockchain Platforms: Exploring popular blockchain platforms and tools, such as Ethereum, Hyperledger Fabric, and Corda, and their use cases in retail.

โ€ข Smart Contracts and Decentralized Applications (DApps): Learning how to create smart contracts and decentralized applications to automate and streamline retail processes.

โ€ข Blockchain Supply Chain Management: Examining how blockchain technology can improve supply chain transparency, traceability, and efficiency in the retail industry.

โ€ข Cryptocurrency Payments: Understanding the benefits and challenges of accepting cryptocurrencies for retail transactions.

โ€ข Blockchain Identity Management: Exploring the use of blockchain technology for secure and private customer identity management in retail.

โ€ข Customer Loyalty and Rewards Programs: Designing blockchain-based loyalty and rewards programs to enhance customer engagement and retention.

โ€ข Data Privacy and Security: Ensuring compliance with data privacy regulations and securing customer data through blockchain technology.

โ€ข Emerging Trends and Future Perspectives: Keeping up to date with the latest trends and developments in blockchain and retail CRM, and considering the long-term implications for the industry.

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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL BLOCKCHAIN AND CUSTOMER RELATIONSHIP MANAGEMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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