Executive Development Programme in Advertising Analytics for the Future
-- ViewingNowThe Executive Development Programme in Advertising Analytics for the Future is a certificate course designed to equip learners with essential skills for career advancement in the advertising industry. This programme highlights the importance of data-driven decision making and the role of analytics in modern advertising.
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โข Foundations of Advertising Analytics: Understanding the basics of advertising analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Analysis for Advertisers: Learning essential data analysis techniques, data visualization, and interpretation of results for advertising campaigns.
โข Market Research Methods: Exploring various market research methods, including surveys, focus groups, and online analytics tools, to gather insights for advertising strategies.
โข Multi-Channel Attribution Modeling: Analyzing the customer journey across multiple channels, understanding the role of each touchpoint, and optimizing marketing spend.
โข Predictive Analytics in Advertising: Utilizing statistical models, machine learning algorithms, and AI to forecast future trends and inform advertising decisions.
โข Data Storytelling and Communication: Developing effective communication skills to present data insights and recommendations to stakeholders.
โข Privacy and Ethics in Advertising Analytics: Understanding the legal and ethical implications of data collection, analysis, and sharing in advertising.
โข Emerging Trends in Advertising Analytics: Exploring new and upcoming trends in advertising analytics, including the use of virtual and augmented reality, voice search, and privacy-preserving technologies.
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