Certificate in Gov Agency Content: Smarter Communication
-- ViewingNowThe Certificate in Gov Agency Content: Smarter Communication is a valuable course designed to enhance communication skills for those working in government agencies. This program emphasizes the importance of clear, concise, and engaging content to effectively reach and inform the public.
2,550+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Content Strategy – Develop a comprehensive content strategy that aligns with your agency's goals and objectives. Understand the importance of audience segmentation, messaging, and content distribution channels. Learn how to create a content calendar and measure the success of your strategy.
โข Plain Language Writing – Master the art of plain language writing to ensure your content is clear, concise, and easily understood by your target audience. Understand the importance of using active voice, short sentences, and common words. Learn how to edit your work for plain language and avoid jargon and technical terms.
โข Accessibility & Inclusivity – Ensure your content is accessible and inclusive to all users, including those with disabilities. Learn about the Web Content Accessibility Guidelines (WCAG) and how to apply them to your content. Understand the importance of using inclusive language and avoiding stereotypes.
โข Multi-Channel Content Delivery – Learn how to distribute your content across multiple channels, including your website, social media, email, and print. Understand the strengths and limitations of each channel and how to tailor your content accordingly. Learn how to create an integrated content marketing plan that maximizes your reach and engagement.
โข Content Design & Usability – Understand the principles of content design and how to create user-centered content. Learn how to conduct user research, create user personas, and design content that meets their needs. Learn how to use design principles such as hierarchy, contrast, and repetition to create visually appealing content.
โข Content Governance – Establish a content governance framework that ensures your content is accurate, consistent, and up-to-date. Learn how to create a content style guide, establish workflows, and assign roles and responsibilities. Understand the importance of content audits and how to conduct them.
โข Measuring Content Success – Learn how to measure the success of your content using metrics such as page views, engagement, and conversions. Understand the importance of setting goals and measuring progress towards them. Learn how to analyze your data and use it to improve your content strategy.
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