Executive Development Programme E-commerce Sales: Leading with Data
-- ViewingNowThe Executive Development Programme in E-commerce Sales: Leading with Data is a certificate course designed to equip learners with essential skills for career advancement in the e-commerce industry. This program highlights the importance of data-driven decision making in e-commerce sales, an area of increasing demand in today's digital business landscape.
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โข Data-Driven Decision Making: Understanding the importance of data in e-commerce sales and how to use it to make informed decisions.
โข E-commerce Analytics: The use of analytics tools to track and analyze e-commerce sales data, including primary and secondary metrics.
โข Customer Analytics: The use of data to understand customer behavior and preferences in the context of e-commerce sales.
โข Market Research & Competitive Analysis: Using data to understand the market and competition, and inform e-commerce sales strategies.
โข Sales Forecasting: The use of data to predict future sales trends and inform inventory management.
โข Conversion Rate Optimization: Using data to improve the rate at which website visitors become customers.
โข Customer Lifetime Value: Understanding the concept of customer lifetime value and how to use data to calculate and increase it.
โข Data Visualization: Techniques for presenting data in a way that is easy to understand and use for decision making.
โข Data Security & Privacy: Ensuring the security and privacy of customer data in the context of e-commerce sales.
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