Professional Certificate in Ad Analytics: Actionable Strategies

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The Professional Certificate in Ad Analytics: Actionable Strategies is a comprehensive course designed to equip learners with essential skills in advertising analytics. This program emphasizes the importance of data-driven decision making in advertising, providing learners with the knowledge and tools to measure and optimize the effectiveness of their ad campaigns.

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In today's digital age, the demand for professionals with expertise in ad analytics has never been higher. By completing this course, learners will be able to demonstrate their proficiency in this area to potential employers, giving them a competitive edge in the job market. Throughout the course, learners will gain hands-on experience with industry-leading ad analytics tools and platforms, enabling them to analyze and interpret complex data sets and turn insights into actionable strategies. Whether learners are looking to advance their careers in advertising, marketing, or data analysis, this Professional Certificate program is an essential step on their path to success.

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โ€ข Unit 1: Introduction to Ad Analytics
โ€ข Unit 2: Data Analysis Fundamentals
โ€ข Unit 3: Digital Advertising Metrics and KPIs
โ€ข Unit 4: Setting Up and Tracking Ad Campaigns
โ€ข Unit 5: Understanding Audience Segmentation and Targeting
โ€ข Unit 6: Optimizing Ad Performance
โ€ข Unit 7: Cross-Channel Ad Analytics
โ€ข Unit 8: Attribution Modeling and Multi-Touch Analysis
โ€ข Unit 9: Leveraging Machine Learning in Ad Analytics
โ€ข Unit 10: Creating Actionable Ad Analytics Strategies

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