Masterclass Certificate in Google News: Smarter Content Strategies

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The Masterclass Certificate in Google News: Smarter Content Strategies is a comprehensive course designed to equip learners with the essential skills needed to excel in today's digital media landscape. This course focuses on the importance of creating data-driven and insightful content strategies that can help businesses and organizations reach their target audience more effectively.

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In this course, learners will gain hands-on experience in using Google News Initiative tools, such as Google Trends and News Consumer Insights, to make informed decisions about their content strategy. They will also learn how to create compelling headlines, optimize their content for search engines, and measure the success of their campaigns. With the increasing demand for digital media professionals who can create smarter content strategies, this course is an excellent investment for anyone looking to advance their career in this field. By earning this certificate, learners will demonstrate their expertise in using Google News tools and their ability to create data-driven content strategies that drive results.

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โ€ข Unit 1: Introduction to Google News and its Importance

โ€ข Unit 2: Google News Algorithm: Understanding the Basics

โ€ข Unit 3: Crafting Newsworthy Content: Trends and Topics

โ€ข Unit 4: Optimizing Content for Google News: Best Practices

โ€ข Unit 5: Building a Strong News Publisher Profile

โ€ข Unit 6: Google News Keyword Research and Analysis

โ€ข Unit 7: Leveraging Social Media for News Distribution

โ€ข Unit 8: Measuring Success: Google News Analytics and Metrics

โ€ข Unit 9: Advanced Google News Strategies: Personalization and Machine Learning

โ€ข Unit 10: Ethics and Responsibility in Digital Journalism

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MASTERCLASS CERTIFICATE IN GOOGLE NEWS: SMARTER CONTENT STRATEGIES
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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