Executive Development Programme in High-Performance Content Strategy
-- ViewingNowThe Executive Development Programme in High-Performance Content Strategy is a certificate course designed to empower professionals with the skills to create and manage compelling content that drives business growth. This program is critical for careers in today's digital-first world, where content strategy has become a key driver of marketing and sales success.
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โข Content Strategy Foundation: Understanding the basics of content strategy, its role in marketing, and how it contributes to business goals.
โข Buyer Personas and Customer Journey: Defining target audiences, creating detailed buyer personas, and mapping the customer journey.
โข Competitive Analysis and Content Audits: Evaluating competitors' content strategies and conducting comprehensive content audits.
โข Content Planning and Calendar Management: Developing a results-driven content strategy, setting goals, and managing a content calendar.
โข SEO for High-Performance Content: Mastering on-page and off-page SEO techniques to boost content visibility and search engine rankings.
โข Storytelling and Content Formats: Leveraging storytelling techniques and various content formats to engage audiences and drive conversions.
โข Content Distribution and Promotion: Maximizing content reach through effective distribution and promotion strategies.
โข Content Measurement and Analytics: Tracking, analyzing, and optimizing content performance using key performance indicators (KPIs).
โข Content Governance and Compliance: Establishing content workflows, guidelines, and compliance measures for consistent brand messaging.
โข Emerging Content Trends: Exploring the latest content marketing trends and innovations to stay ahead of the competition.
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