Professional Certificate in Legal Email Deliverability Best Practices
-- ViewingNowThe Professional Certificate in Legal Email Deliverability Best Practices course is a must for professionals seeking to excel in the digital marketing industry. This course emphasizes the importance of legal compliance and best practices in email marketing, an area often overlooked but critical for business success.
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โข Email Deliverability Fundamentals: Understanding the basics of email deliverability, including the definition, importance, and factors that affect it. โข Email Authentication: Learning the key authentication methods, such as SPF, DKIM, and DMARC, to ensure the legitimacy of your emails. โข List Hygiene and Management: Practicing proper list management techniques, including list segmentation, list cleaning, and handling bounces and unsubscribes. โข Content Best Practices: Designing emails with deliverability in mind, covering aspects like subject lines, preheaders, and email layout. โข Anti-Spam Laws and Regulations: Familiarizing with global and local anti-spam regulations, like GDPR, CAN-SPAM, and CASL, to ensure compliance. โข Email Deliverability Metrics: Monitoring and analyzing essential deliverability metrics, such as bounce rates, complaint rates, and inbox placement rates. โข ISP and ESP Relationships: Building and maintaining positive relationships with Internet Service Providers (ISPs) and Email Service Providers (ESPs). โข Warming Up Email Sending Infrastructure: Gradually increasing email volume to build sender reputation and avoid deliverability issues. โข Feedback Loops and Complaint Handling: Managing feedback loops, understanding user complaints, and taking appropriate actions to maintain a positive sender reputation.
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