Global Certificate in AdTech and Data Privacy
-- ViewingNowThe Global Certificate in AdTech and Data Privacy course is a comprehensive program designed to meet the growing industry demand for professionals with a deep understanding of advertising technology and data privacy. This course is critical for individuals seeking to advance their careers in digital marketing, advertising, and data-driven industries.
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โข AdTech Fundamentals: Understanding the AdTech ecosystem, programmatic advertising, and real-time bidding
โข Data Privacy Basics: Introduction to data privacy, GDPR, and CCPA
โข Data Collection Techniques: Cross-device tracking, cookies, and fingerprinting
โข Data Privacy Compliance: Implementing privacy policies, data protection officers, and consent management
โข AdTech & Privacy Regulations: Navigating international data privacy laws and regulations
โข Privacy-Preserving AdTech: Contextual advertising, differential privacy, and encryption
โข Data Subject Rights: Managing data access, deletion, and portability requests
โข Privacy Tech Stack: Implementing privacy-enhancing technologies, data clean rooms, and on-device processing
โข Data Ethics & AdTech: Balancing ethical considerations, user trust, and business objectives
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