Masterclass Certificate Motion Graphics: Brand Messaging
-- ViewingNowThe Masterclass Certificate in Motion Graphics: Brand Messaging is a comprehensive course that equips learners with the essential skills to create compelling motion graphics for effective brand storytelling. This course is vital for professionals looking to advance in the fields of marketing, advertising, and design.
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GBP £ 140
GBP £ 202
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โข Understanding Motion Graphics and Brand Messaging: This unit will cover the basics of motion graphics and how they can be used to effectively communicate brand messaging. It will also discuss the importance of consistency in branding and how motion graphics can help achieve this. โข Pre-Production and Scripting: This unit will delve into the pre-production process, focusing on scriptwriting for motion graphics. It will cover best practices for writing concise and engaging scripts that effectively communicate brand messaging. โข Design Principles for Motion Graphics: This unit will explore the fundamental design principles that apply to motion graphics, including typography, color theory, and composition. โข Animation Techniques: This unit will teach various animation techniques used in motion graphics, such as keyframing, easing, and motion paths. It will also cover the use of different software for animation. โข Sound Design: This unit will discuss the role of sound in motion graphics and how it can be used to enhance the overall user experience. It will cover topics such as voiceovers, sound effects, and music. โข Post-Production and Exporting: This unit will guide students through the post-production process, including editing, compositing, and exporting. It will also discuss different file formats and their appropriate uses. โข Case Studies: This unit will present real-world examples of successful motion graphic brand messaging campaigns. Students will analyze these case studies to understand what made them successful and how they can apply these lessons to their own work. โข Final Project: In this unit, students will create their own motion graphic piece that effectively communicates a chosen brand's messaging. They will apply the skills and knowledge gained throughout the course.
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