Executive Development Programme in Playtesting for Startups

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Executive Development Programme in Playtesting for Startups: a certificate course designed to empower startup leaders with the essential skills for playtesting and user research. In today's fast-paced business environment, understanding user needs and preferences is critical for startups to succeed.

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This course focuses on the importance of playtesting as a powerful tool for user research, enabling startups to validate their product ideas, optimize user experience, and drive growth. Learners will gain hands-on experience with playtesting methodologies, tools, and best practices, empowering them to make data-driven decisions and build products that resonate with their target audience. The course covers key topics such as playtesting design, recruitment, facilitation, analysis, and communication, providing learners with a comprehensive understanding of the playtesting process. By completing this course, learners will be equipped with essential skills for career advancement in the startup ecosystem, and demonstrate their commitment to user-centered design and innovation. With a growing demand for playtesting and user research in the startup industry, this course is an excellent opportunity for professionals looking to differentiate themselves and drive success in their careers.

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โ€ข Playtesting fundamentals
โ€ข Importance of playtesting in game development
โ€ข Types of playtesting: formative, summative, and usability testing
โ€ข Designing effective playtesting sessions
โ€ข Recruiting and managing playtesters
โ€ข Collecting and analyzing playtest data
โ€ข Utilizing playtest feedback to improve game design
โ€ข Balancing playtesting with development timelines
โ€ข Incorporating playtesting into startup culture
โ€ข Case studies: successful implementation of playtesting in game development startups

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The **Executive Development Programme in Playtesting for Startups** is designed to equip professionals with the necessary skills and knowledge to lead playtesting initiatives in tech startups. This data-driven programme emphasizes the significance of roles such as Product Managers, UX Designers, Data Scientists, Software Engineers, and QA Testers in the playtesting process. Explore the following roles to understand their relevance in the industry and the corresponding salary ranges and skill demand: 1. **Product Manager**: As a Product Manager, you will spearhead the development of data-driven strategies and roadmaps. Your responsibilities include managing the entire product line life cycle from strategic planning to tactical activities, fostering a productive team environment, and driving revenue by ensuring the company's products meet or exceed the needs of customers and markets. According to Glassdoor, the average salary for a Product Manager in the UK is ยฃ58,000 per year. 2. **UX Designer**: UX Designers focus on enhancing user satisfaction by improving the usability, accessibility, and desirability of a product. They are responsible for conducting user research, designing wireframes, creating prototypes, and conducting usability testing. The average salary for a UX Designer in the UK, as reported by Indeed, is ยฃ45,000 per year. 3. **Data Scientist**: Data Scientists in playtesting roles are expected to collect, analyze, and interpret large, complex datasets to help drive product development and innovation. They design and implement end-to-end data pipelines, data-driven algorithms, and predictive models to generate insights, inform business decisions, and optimize product performance. Glassdoor states that the average salary for a Data Scientist in the UK is ยฃ60,000 per year. 4. **Software Engineer**: Software Engineers are responsible for designing, developing, and implementing software systems to support playtesting initiatives. They collaborate with cross-functional teams to define, design, and ship new features, ensuring the technical feasibility of UI/UX designs. The average salary for a Software Engineer in the UK, according to Payscale, is ยฃ43,000 per year. 5. **QA Tester**: Q

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EXECUTIVE DEVELOPMENT PROGRAMME IN PLAYTESTING FOR STARTUPS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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