Certificate Ad Fraud: Mastering Publisher Analysis
-- ViewingNowThe Certificate Ad Fraud: Mastering Publisher Analysis is a comprehensive course designed to empower learners with the knowledge and skills to combat advertising fraud. In an era where digital advertising expenditure exceeds $500 billion, understanding ad fraud has become a critical necessity.
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โข Understanding Ad Fraud:
An in-depth look at what ad fraud is, its impact on the digital advertising industry, and the most common types of ad fraud.
โข Introduction to Publisher Analysis:
Learn the basics of publisher analysis, including its importance in detecting and preventing ad fraud.
โข Traffic Analysis:
Explore the different types of traffic and how to analyze it to detect suspicious patterns and behavior.
โข Viewability Analysis:
Understand the concept of viewability and how to measure it, as well as its role in ad fraud detection.
โข Click Fraud Analysis:
Learn about click fraud, its impact on digital advertising, and how to detect it.
โข Ad Placement Analysis:
Examine ad placement and its role in ad fraud, including techniques for detecting fraudulent ad placement.
โข Advanced Fraud Detection Techniques:
Dive into more advanced techniques for detecting ad fraud, including machine learning and AI-based solutions.
โข Fraud Prevention Strategies:
Learn about different strategies for preventing ad fraud, including blacklisting, whitelisting, and working with third-party fraud detection services.
โข Case Studies and Real-World Examples:
Explore real-world examples of ad fraud and how it was detected and prevented, including lessons learned and best practices.
โข Future Trends in Ad Fraud:
Look at the future of ad fraud and what to expect in terms of new types of fraud and detection techniques.
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