Executive Development Programme in Mobile Customer Acquisition & Retention
-- ViewingNowThe Executive Development Programme in Mobile Customer Acquisition & Retention is a certificate course that holds immense importance in today's digital age. With the rapid growth of mobile technology, businesses are increasingly leveraging mobile platforms for customer acquisition and retention.
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โข Mobile Customer Acquisition Fundamentals: Understanding the mobile customer journey, customer segmentation, and mobile-first strategies.
โข Mobile Marketing Channels: Exploring various mobile marketing channels, including SMS, MMS, mobile push notifications, and in-app messages.
โข Mobile Analytics: Utilizing mobile analytics tools to track and analyze customer behavior, engagement, and retention metrics.
โข Customer Value Management: Identifying high-value customers, building customer loyalty, and implementing strategies to increase customer lifetime value.
โข Mobile Personalization: Tailoring mobile experiences based on user preferences, behavior, and context to enhance customer engagement.
โข Mobile Customer Retention Strategies: Developing and implementing effective mobile customer retention strategies, including win-back campaigns and loyalty programs.
โข A/B Testing & Optimization: Conducting A/B tests to optimize mobile customer acquisition and retention campaigns, and analyzing test results to inform future strategies.
โข Mobile Privacy & Security: Ensuring mobile customer data privacy and security, and complying with relevant regulations and industry standards.
โข Emerging Trends in Mobile Customer Acquisition & Retention: Staying up-to-date with the latest trends and technologies in mobile customer acquisition and retention, such as chatbots, voice assistants, and augmented reality/virtual reality.
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