Executive Development Programme Whiskey: Crafting the Brand Narrative

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The Executive Development Programme: Whiskey - Crafting the Brand Narrative certificate course is a unique learning opportunity for professionals seeking to excel in the whiskey industry. This program focuses on developing essential skills for creating compelling brand narratives, a critical aspect of marketing and selling whiskey in a competitive market.

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With the growing demand for premium and craft spirits, there has never been a better time to gain expertise in whiskey branding. This course equips learners with the skills to create impactful brand stories, build brand awareness, and drive customer engagement. By the end of the course, learners will have developed a comprehensive brand narrative for a whiskey product of their choice. The course's practical, hands-on approach ensures that learners can immediately apply their new skills in the workplace. Whether you are a marketer, brand manager, or entrepreneur, this course will provide you with the tools and knowledge to craft a compelling brand narrative and advance your career in the whiskey industry.

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โ€ข Unit 1: Introduction to Whiskey & Its Cultural Significance
โ€ข Unit 2: The Art of Whiskey Crafting & Production
โ€ข Unit 3: Whiskey Categories, Styles, and Tasting Notes
โ€ข Unit 4: Building a Whiskey Brand: History, Heritage, and Storytelling
โ€ข Unit 5: Market Analysis: Whiskey Trends and Consumer Preferences
โ€ข Unit 6: Positioning and Differentiation in the Whiskey Market
โ€ข Unit 7: Designing Effective Whiskey Packaging and Labeling
โ€ข Unit 8: Developing a Marketing Strategy for Whiskey Brands
โ€ข Unit 9: Engaging Consumers: Whiskey Events, Experiences, and Education
โ€ข Unit 10: Measuring Success: Whiskey Brand Performance Metrics

่Œไธš้“่ทฏ

The 3D pie chart above provides a clear view of the role distribution in the Executive Development Programme: Whiskey. With 25% of positions, Brand Manager roles are the most in-demand, followed by Marketing Manager positions at 20%. Product Manager, Content Creator, Data Analyst, Sales Manager, and UX Designer roles make up the remaining 50% of opportunities in the whiskey industry. This distribution reflects the growing emphasis on strategic marketing, product development, and data-driven decision-making in the whiskey sector. As the industry evolves, professionals with these skills will be well-positioned to craft compelling brand narratives and drive growth.

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EXECUTIVE DEVELOPMENT PROGRAMME WHISKEY: CRAFTING THE BRAND NARRATIVE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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