Global Certificate in Brand Analytics and Crisis Management
-- ViewingNowThe Global Certificate in Brand Analytics and Crisis Management is a comprehensive course designed to equip learners with essential skills to navigate the complex world of brand management and reputation crisis resolution. In an era where brand perception significantly impacts business success, this course is increasingly important.
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Unit 1: Introduction to Brand Analytics and Crisis Management
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Unit 2: Understanding Brand Identity and Equity
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Unit 3: Data Collection and Analysis Techniques in Brand Analytics
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Unit 4: Monitoring and Measuring Brand Performance
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Unit 5: Identifying and Analyzing Brand Crises
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Unit 6: Developing Crisis Management Strategies
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Unit 7: Stakeholder Communication and Engagement during Crises
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Unit 8: Ethical Considerations in Brand Analytics and Crisis Management
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Unit 9: Case Studies in Brand Analytics and Crisis Management
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Unit 10: Future Trends and Innovations in Brand Analytics and Crisis Management
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