Certificate in Analytics for Marketing Professionals
-- ViewingNowThe Certificate in Analytics for Marketing Professionals is a comprehensive course designed to empower marketing professionals with essential data analysis skills. In today's data-driven world, the ability to interpret and apply marketing analytics is critical for career advancement and business growth.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts and principles in marketing analytics.
โข Data Analysis for Marketers: Collecting, cleaning, and analyzing marketing data using tools such as Excel, SQL, and R.
โข Market Research Methods: Techniques for gathering customer and market insights, including surveys, experiments, and observational studies.
โข Customer Segmentation and Targeting: Identifying and understanding customer segments, and developing targeted marketing strategies.
โข Marketing Mix Modeling: Quantifying the impact of marketing tactics on sales and revenue, and optimizing marketing spend.
โข Digital Analytics: Measuring and analyzing website and digital marketing performance, including web analytics, social media analytics, and email marketing analytics.
โข Predictive Analytics for Marketers: Building predictive models for customer behavior, churn, and lifetime value.
โข Visualization and Reporting: Communicating insights and recommendations through data visualization and reporting techniques.
โข Ethics in Marketing Analytics: Understanding the ethical implications of data collection, analysis, and use in marketing.
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